Dig!

ISTRY（以前的Dig!）是一个新的协作数字媒体推广平台，为苏格兰，英国，欧洲和其他地区的文化遗产部门提供服务。ISTRY旨在帮助各种形式和规模的文化遗产组织联合起来，共同应对covid-19大流行的影响。iststry利用单个组织的数字力量和影响力；吸引、愉悦和鼓舞观众。ISTRY在一个新的集成的、可访问的平台上促进了对目前不同来源的数字内容的访问。ISTRY的使命不仅仅是支持该行业度过这场危机，而是在危机之后蓬勃发展：•建立受众接触和参与•创造新的收入来源•鼓励互利合作ISTRY是一个独特的协作跨部门平台，可以为每个人转变对文化遗产内容的访问。ISTRY甚至允许最小的组织作为内容提供商参与：•完全免费的标准订阅•为那些有更多内容分享的人提供灵活的即用即付套餐ISTRY对消费者来说是免费的，无论他们的激情或目的是什么，都可以让他们高兴。ISTRY鼓励探索和发现，突出内容涵盖跨文化、国家和大洲的故事、人物、地点和事物。iststry是由该部门为该部门创建的。苏格兰文物协会是创始股东之一。“iststry的方法，将来自一系列不同组织的资源联系起来，并在‘一站式服务’中扩大资源，正是遗产所需要的快速创新，无论是在当前的危机中，还是在未来的道路上。”(杰夫·桑德斯博士，《Dig It!》苏格兰古物协会（Society of antiquities of Scotland）项目经理将于2020年10月上线。我们已经知道需要像ISTRY这样的东西，但是文化遗产组织的反应比我们预期的要积极得多。我们面临的最大挑战是通过入职流程为组织提供支持。作为一个新平台，我们已经承诺提供非常实际的帮助，特别是对于那些很少或没有数字技术、主要由志愿者运营的小型组织。我们发现，随着Covid-19的持续影响，对这种支持的需求甚至比我们预期的还要大，而且不仅限于较小的组织。扩大影响力资助将使我们能够加速更多组织的入行过程，在ISTRY上建立临界质量的内容，在这一点上，其独特的协作体验和利益将成为现实。

ISTRY (previously Dig!) is a new collaborative digital media promotion platform for the cultural heritage sector across Scotland, the UK, Europe and beyond.ISTRY was conceived to help cultural heritage organisations of all shapes and sizes join forces to combat the impact of the covid-19 pandemic.ISTRY leverages individual organisations’ digital power and reach; engaging, delighting and inspiring audiences.ISTRY facilitates access to digital content from currently disparate sources on a single new integrated, , accessible platform. ISTRY’s mission is not just to support the sector in surviving this crisis, but to thrive beyond it :• Building audience access and engagement• Creating new revenue streams• Encouraging collaboration for mutual benefitISTRY is a uniquely collaborative, cross-sector platform which transforms access to cultural heritage content for everyone. ISTRY allows even the smallest organisations to participate as Content Providers :• Completely free standard subscription• Flexible pay-as-you-go packages for those with more content to share ISTRY is free of charge for the Consumer and designed to delight, no matter what their passions or purpose.ISTRY encourages exploration and discovery by highlighting content covering stories, people, places and things connected across cultures, countries and continents.ISTRY has been created by the sector, for the sector. The Society of Antiquaries of Scotland are a founding stakeholder. “ISTRY's approach, linking and amplifying the resources from a range of different organisations in a ‘one stop shop’ is exactly the type of fleet-footed innovation that heritage needs, both in the current crisis, but as a path for the future." (Dr Jeff Sanders, Dig It! Project Manager, Society of Antiquaries of Scotland)ISTRY goes live in October 2020. We already knew there was a need for something like ISTRY, but the response from cultural heritage organisations has been even more positive than we expected. The single biggest challenge we face is supporting organisations through the onboarding process. As a new platform we were already committed to providing very hands on help, particularly for smaller organisations with little or no digital know-how and run primarily by volunteers. We have found that with the ongoing impact of Covid-19 the need for that support is even greater than we anticipated, and not just limited to smaller organisations. Extension for Impact funding will allow us to accelerate the onboarding process for more organisations, building to the critical mass of content on ISTRY at which point its uniquely collaborative experience and benefits come to life.