3finery: Magical Transmedia Marketing in Augmented Reality

3finery：增强现实中神奇的跨媒体营销

• 批准号: 68475
• 金额: $ 13.4万
• 依托单位: 3FINERY LTD
• 依托单位国家: 英国
• 项目类别: Study
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=68475
• 关键词: 3finery; Magical; Transmedia; Marketing; Augmented

3FINERY proposes a cutting-edge tool in which any desired object could be used as a marketing channel for social transmedia virality. Our novel inbound marketing tool is capable of bringing any desired object to life. In this way, marketing can be brought to the customer, on and off-site, in the form of magical experiences in Augmented Reality.Our solution enables objects to interact, play and receive messages remotely as if they were magically coming to life. Our software will provide a novel way of interaction with the user's environment and can be easily integrated to existing platforms and solutions. We offer unique interactive experiences with the ability to better understand needs by gathering interaction telemetry and other insights in an opt-in anonymized fashion. Our technology is built around social media with marketing virality as our main core growth proposition. While our competitors base their technology in overlaying digital content on the screen, we directly bring the appearance of the real object to life. Our technology aligns to a more play-centered and gaming social experience which reflects user trends in this area. Apple, Snapchat and Epic Games are in close contact, and following the successes only enabled by this project we will then be poised to work further with them for future integrations and partnerships on this new technology. Over this project, a commercial alpha mobile application version will be developed from TRL 6/7 to a market-ready stage for distributed marketing campaigns. This will contain a client application with its system infrastructure. This client application will utilize our patent protected tele-present AR framework, Intermediated Reality, for enabling distributed marketing campaigns with remote users. The outcome will be delivered in the form of a fully functional widely deployable product.

3FINERY提出了一个尖端的工具，其中任何想要的对象都可以用作社交跨媒体病毒式传播的营销渠道。我们新颖的集客营销工具能够将任何想要的对象带入生活。通过这种方式，营销可以以增强现实中的神奇体验的形式在现场和现场外带给客户。我们的解决方案使物体能够远程交互、播放和接收消息，就像它们神奇地活了过来一样。我们的软件将提供一种与用户环境进行交互的新方式，并且可以轻松集成到现有的平台和解决方案中。我们提供独特的互动体验，能够通过以选择性匿名方式收集互动遥测和其他见解来更好地了解需求。我们的技术是围绕社交媒体建立的，营销病毒式传播是我们主要的核心增长主张。当我们的竞争对手将他们的技术基础放在屏幕上叠加数字内容时，我们直接将真实的对象的外观带入生活。我们的技术与更以游戏为中心的游戏社交体验保持一致，反映了该领域的用户趋势。苹果、Snapchat和Epic Games正在密切联系，在这个项目取得成功之后，我们将准备与他们进一步合作，以便在未来就这项新技术进行整合和合作。在该项目中，将开发商业alpha移动的应用程序版本，从TRL 6/7到分布式营销活动的市场就绪阶段。这将包含一个客户端应用程序及其系统基础结构。该客户端应用程序将利用我们受专利保护的远程呈现AR框架Intermediated Reality，用于与远程用户进行分布式营销活动。其成果将以功能齐全、可广泛部署的产品的形式交付。