A proof of market study of serious mobile games for amblyopia patient care

针对弱视患者护理的严肃手机游戏的市场研究证明

• 批准号: 700230
• 金额: $ 3.18万
• 依托单位: ANSMART LIMITED
• 依托单位国家: 英国
• 项目类别: GRD Proof of Market
• 财政年份: 2013
• 资助国家: 英国
• 起止时间: 2013 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=700230
• 关键词: proof; market; study; serious; mobile

Amblyopia is a disorder of the visual system characterized by a vision deficiency in an eye.The disease has no easily recognisable symptom and often starts to develop in earlychildhood. Without receiving timely treatment, it leads to a life-time visual impairment.Hence, there is a significant demand in constant monitoring the vision of children for earlydetection and timely treatment.Under the support from a previously TSB-funded project, we have conducted a feasibilitystudy for treating amblyopia with stereoscopic technologies and developed a technicalframework for building an Amblyopia Patient Care Suite, which is designed to contain aseries of games to allow for the detection and treatment of the disease on mobile devices. Thisoffers an interesting approach to detect and treat amblyopia for children, as the use of 3Dstereoscopic mobile games can significantly increase their level of concentration andcooperation during the treatment. It also allows training of the coordination between botheyes, significantly reducing the risk of over-penalising the good eye that lies in the traditionaltreatment method.While encouraging outcomes have been achieved in the initial trials, in-depth investigationsare still needed for a solid plan that bridges the research to the market. To this end, thisproposed proof of market study is a timely effort in identifying targeted user groups and theirrequirement, in performing market and competitor analysis, allowing estimation on furtherdevelopment cost and prediction of business growth.The study will be conducted using both primary and secondary research methods. Theprimary research will involve potential customers by organising interviews, online survey andfocus groups. The secondary research will explore published information such as marketreports.The work is expected to further strengthen the business partnership with the UK’s leading eyecare centre – the Moorfields Eye Hospital

弱视是一种视觉系统疾病，其特征是眼睛视力缺陷。这种疾病没有容易识别的症状，通常在儿童早期开始发病。如果不及时治疗，将导致终生视力障碍。因此，迫切需要持续监测儿童的视力，以便及早发现和及时治疗。在之前的 TSB 资助项目的支持下，我们进行了利用立体技术治疗弱视的可行性研究，并开发了建立弱视患者护理套件的技术框架，该套件旨在包含一系列游戏，以允许 在移动设备上检测和治疗疾病。这为儿童弱视的检测和治疗提供了一种有趣的方法，因为使用3D立体手机游戏可以显着提高他们在治疗过程中的注意力和合作程度。它还可以训练双眼之间的协调性，显着降低传统治疗方法中过度惩罚好眼的风险。虽然在初步试验中取得了令人鼓舞的结果，但仍需要深入调查以制定将研究与市场联系起来的可靠计划。为此，提出的市场研究证明是及时确定目标用户群体及其需求、进行市场和竞争对手分析、评估进一步开发成本和预测业务增长的及时努力。该研究将使用主要和次要研究方法进行。初步研究将通过组织访谈、在线调查和焦点小组来吸引潜在客户。二次研究将探索市场报告等已发表的信息。这项工作预计将进一步加强与英国领先的眼科护理中心——Moorfields眼科医院的业务合作关系