Silicon Safe Proof of Market project

Silicon Safe的市场证明项目是对一种新的密码保护技术未来市场机会的调查。在线批量身份盗窃是最常见的网络攻击形式之一，给企业造成的损失高达85万GB，同时对所有客户都产生了显著的负面影响。Silicon Safe的密码保护解决方案是不可破解的，将为企业节省大量时间和金钱，同时保护声誉和客户安全。Silicon Safe将与米尔纳顾问合作，分析市场机会。首先，将对目标行业进行研究，包括零售、媒体和保险等行业，这些行业的未来趋势，每个行业的主要竞争对手，每个行业的公司规模和其他重要领域。第二，目标地区将被概述，以寻找关键的市场驱动因素和进入壁垒。这些简介将包括国家人口统计数据和影响采用密码保护技术的区域因素。第三，将对相互竞争的技术进行概述，并对其功能进行比较总结，并确定每项技术中的主要竞争对手。将根据其投资组合和区域重点确定竞争对手的战略，并在可能的情况下收集类似产品和服务的定价。第四，将与关键的行业利益攸关方进行初步研究，以验证机会并确定潜在的采用障碍。这些背景研究将纳入一个基于Excel的定制市场模型，以量化未来20年每个细分市场的机会。最终的市场证明报告将以数量和价值的形式总结市场机会，并按行业、技术、公司规模和地区进行分类。这将被用来制定战略选择和建议，包括建议的市场路线和品牌定位。

Silicon Safe’s Proof of Market project is an investigation into the future market opportunityfor a new password protection technology. Online bulk identity thefts are one of the mostcommon forms of cyber-attack and cost a business up to £850k, while having a significantnegative impact on all of its customers. Silicon Safe’s Password Protect solution isunhackable and will save businesses a significant of time and money while preservingreputation and customer safety.Silicon Safe, in collaboration with Milner consultants, are going to profile the marketopportunity. Firstly research will be carried out into the target sectors, which will includesectors including retail, media and insurance, future trends in these sectors, key competitors ineach sector, the size of companies in each sector and other important areas that emerge.Secondly, the target regions will be profiled looking at key market drivers and barriers toentry. These profiles will include country demographics and regional factors affectingadoption of the Password Protect technology. Thirdly, competing technologies will beprofiled with a comparative summary of functionality, and the key competitors within eachtechnology will be identified. Competitor strategies will be identified based on their portfoliomixes and regional focus, and pricing for similar products and services will be collectedwhere possible. Fourthly, primary research with key industry stakeholders will be carried outto validate the opportunity and identify potential barriers to uptake. This background researchwill feed into a bespoke Excel-based market model to quantify the opportunity in eachsegment over the next 20 years. A final proof of market report will be written summarisingthe market opportunity in volume and value terms and split by sector, by technology, bycompany size and by region. This will be used to develop strategic options andrecommendations covering suggested routes to market and brand positioning.