Cycleoiler - Bicycle Chain Lube Delivery System

自1986年以来，苏格兰人一直在为摩托车设计和制造屡获殊荣的链条润滑系统。加油器系统的工作原理是在摩托车行驶时为其提供润滑剂。斯科托莱尔通过OEM、批发商、经销商和最终用户网点，制定了多渠道市场战略，形成了国际声誉和品牌。十年前，该公司考虑开发一种本质上类似于自行车用摩托车链条的产品。开展了一些特别活动，最终在2002年开发了一个初始原型。然而，最初的测试未能带来有意义的结果，该项目被叫停。最初，该项目被认为是对现有摩托车加油器的发展。事实证明，需要为自行车社区设计一个全新的系统。人们的印象仍然是，自行车加油器有很大的市场机会。根据技术战略委员会支持的非常成功的市场活动证明，自行车社区的目标市场部门有一个重大而切实的市场机会，即1.5亿GB。此外，还确定了用户产品要求和市场准入的潜在价格点。这项概念验证工作的目的是测试用户要求在技术上的可行性。如果用户的概念能够被证明在技术上是可行的，产品将是目标市场非常想要的，因此，可以从知识和理解的立场来决定最终投资开发可销售的产品。

Scottoilerhas been designing and manufacturing award winning chain lubrication systems formotorcycles since 1986. The oiler system works by delivering lubrication to a motorcyclechain as it is driven. Scottoiler has developed an international reputation and brand with amulti channel market strategy with OEM, wholesaler, dealer and end user outlets. Ten yearsago the company looked at developing a product similar in nature to the motor cycle chainoiler for the bicycle. Some ad-hoc activity took place culminating in the development of aninitial prototype in 2002. However initial testing failed to deliver meaningful results and theproject was halted. Initially the project was regarded as a development of the existing motorcycle oiler. It turned out to be a requirement to design a completely new system for thecycling community.The impression remained that there was a large market opportunity for an oiler for bicycles.Following on from a very successful Proof Of Market exercise supported by the TechnologyStrategy Board, it was established that there was a significant and tangible market opportunityof £150M for a targeted market sector of the cycling community. In addition the user productrequirements were also established with potential price points for market entry.The purpose of this Proof of Concept exercise is to test the technical feasibility of the userrequirements. If the user concepts can be proven to be technically feasible a product would behighly desirable to the targeted market and hence the decision to make final the investment todevelop the sellable product can be made from a position of knowledge and understanding.