Cycleoiler - Bicycle Chain Lube Delivery System

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Scottoilerhas been designing and manufacturing award winning chain lubrication systems formotorcycles since 1986. The oiler system works by delivering lubrication to a motorcyclechain as it is driven. Scottoiler has developed an international reputation and brand with amulti channel market strategy with OEM, wholesaler, dealer and end user outlets. Ten yearsago the company looked at developing a product similar in nature to the motor cycle chainoiler for the bicycle. Some ad-hoc activity took place culminating in the development of aninitial prototype in 2002. However initial testing failed to deliver meaningful results and theproject was halted. Initially the project was regarded as a development of the existing motorcycle oiler. It turned out to be a requirement to design a completely new system for thecycling community.The impression remained that there was a large market opportunity for an oiler for bicycles.Following on from a very successful Proof Of Market exercise supported by the TechnologyStrategy Board, it was established that there was a significant and tangible market opportunityof £150M for a targeted market sector of the cycling community. In addition the user productrequirements were also established with potential price points for market entry.The purpose of this Proof of Concept exercise is to test the technical feasibility of the userrequirements. If the user concepts can be proven to be technically feasible a product would behighly desirable to the targeted market and hence the decision to make final the investment todevelop the sellable product can be made from a position of knowledge and understanding.