Cycleoiler - Bicycle Chain Lube Delivery System

Cycleoiler - 自行车链条润滑油输送系统

• 批准号: 710419
• 金额: $ 12.74万
• 依托单位: SCOTTOILER (SCOTLAND) LIMITED
• 依托单位国家: 英国
• 项目类别: GRD Proof of Concept
• 财政年份: 2013
• 资助国家: 英国
• 起止时间: 2013 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=710419
• 关键词: Cycleoiler; Bicycle; Chain; Lube; Delivery

Scottoilerhas been designing and manufacturing award winning chain lubrication systems formotorcycles since 1986. The oiler system works by delivering lubrication to a motorcyclechain as it is driven. Scottoiler has developed an international reputation and brand with amulti channel market strategy with OEM, wholesaler, dealer and end user outlets. Ten yearsago the company looked at developing a product similar in nature to the motor cycle chainoiler for the bicycle. Some ad-hoc activity took place culminating in the development of aninitial prototype in 2002. However initial testing failed to deliver meaningful results and theproject was halted. Initially the project was regarded as a development of the existing motorcycle oiler. It turned out to be a requirement to design a completely new system for thecycling community.The impression remained that there was a large market opportunity for an oiler for bicycles.Following on from a very successful Proof Of Market exercise supported by the TechnologyStrategy Board, it was established that there was a significant and tangible market opportunityof £150M for a targeted market sector of the cycling community. In addition the user productrequirements were also established with potential price points for market entry.The purpose of this Proof of Concept exercise is to test the technical feasibility of the userrequirements. If the user concepts can be proven to be technically feasible a product would behighly desirable to the targeted market and hence the decision to make final the investment todevelop the sellable product can be made from a position of knowledge and understanding.

自1986年以来，斯科特尔一直在设计和制造屡获殊荣的摩托车链条润滑系统。注油器系统的工作原理是在摩托车链条被驱动时向其输送润滑油。史考特依尔通过OEM、批发商、经销商和最终用户网点的多渠道市场战略，建立了国际声誉和品牌。10年前，该公司考虑开发一种性质类似于摩托车自行车链条加油器的产品。2002年进行了一些特别的活动，最终开发出了一个初始原型。然而，最初的测试未能提供有意义的结果，该项目被停止.最初，该项目被认为是对现有摩托车加油机的发展。事实证明，为自行车社区设计一个全新的系统是一项要求。人们的印象仍然是，自行车加油机有很大的市场机会。在技术战略委员会支持的一次非常成功的市场证明活动之后，确定了自行车社区的目标市场部门有1.5亿英镑的重大和有形的市场机会。此外，用户的产品需求也建立了潜在的价格点进入市场.这个概念验证练习的目的是测试用户需求的技术可行性.如果用户的概念可以被证明是技术上可行的产品将是非常可取的目标市场，因此，决定作出最终的投资，以开发可销售的产品可以从知识和理解的立场.