Kennet - Digital Acoustic Reproduction

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Through Proof of Concept grant funding, we aim to develop the technology to accuratelyanalyse and reproduce the dynamics of an acoustic instrument to provide a true representationof that sound at higher volumes. We will do this through Digital Signal Processing (DSP)within the amp and by calibrating and utilising the benefits of digital amp technology.Through development of ‘Kennet’ technology, we look to enter the acoustic amp market anddevelop further applications for the DSP solution. In the short term (3-5years) we aim tocreate a range of innovative acoustic guitar amplifiers. In the longer term (5+years), we willdevelop a range of spin-off products such as guitar pedals, rack processors and Virtual StudioTechnology Plug-ins. This project will build upon the success of Blackstar’s ID:Series &ID:Core range of digital amps for electric guitars. Developed on the back of TSB grantfunding, they have become the 2nd best selling guitar amplifiers in North America, in front ofwell-known brands Marshall and Peavey. With two further patents, Blackstar have gained aninternational reputation for innovation and engineering quality. In the last 12-months, sales ofour digital amps have grown to 50% of our total revenue. With the acoustic guitaramplification market set to increase, Blackstar will benefit from funding at this stage todevelop Kennet technology to meet the needs of acoustic guitarists & capitalise on thisgrowing market whilst significantly expanding its business potential. In turn, we believe wecan deliver new abilities for musicians to hear the true sound of an acoustic instrument andbroadcast it to the widest possible audience. As musicians ourselves, we see this as thegreatest value.