Smart Proposal for The Foundry: Deep Image Visualisation for Industrial Design (DIVIDE)

DIVIDE是一个为期18个月的项目，旨在开发新的方法，从CAD模型输入中创建非常逼真的数字设计可视化，其外观可以简单，直观和实时交互地改变。它将通过应用数字媒体视觉效果（VFX）行业新兴的图像处理技术来实现产品和室内设计的可视化。设计师，制造商，营销部门和广告商都希望看到设计在不同颜色，材料或灯光下的外观。他们需要高质量的视觉效果，提供逼真的照明，颜色和表面外观。所有的CAD软件包都包含渲染器，但是真实感的照明和渲染过程缓慢而复杂。VFX行业已经开发出将3D CGI和2D图像处理相结合的方法来创建真实感的“深度图像”。DIVIDE将扩展这一概念，使其能够在2D图像空间中交互式地简单地改变外观，同时仍然符合底层的3D模型。这将提供照片般逼真的视图，可以通过简单的滑块控件即时更改。其结果将是更好的可视化，更快，更低的成本，效率显著提高，缩短上市时间。该项目将产生一个收缩包装的可视化软件包，以及基于云的数据存储和渲染服务，以及基于Web的“配置器”，将允许协作者查看，讨论和交互地改变照明，材料，颜色和表面的实时，而不必重建或重新渲染模型。Foundry将通过直接软件销售、渲染即服务（RaaS）的订阅收入以及向OEM的技术许可来利用这些成果。The Foundry是世界领先的视觉特效软件提供商，在2012年与Luxology合并后进入设计可视化市场。

DIVIDE is an eighteen-month project to develop new ways of creating extremely realisticvisualisations of digital designs from CAD model input, with appearances that can be changedsimply, intuitively and with real-time interaction. It will do this by applying novel imageprocessingtechniques emerging from the digital media visual effects (VFX) industry tovisualisation for product and interior design.Designers, manufacturers, marketing departments and advertisers all want to see how a designlooks with different colours, materials or lighting. They need high quality visualisations thatprovide realistic lighting, colour and surface appearances. All CAD packages containrenderers, but the processes of photorealistic lighting and rendering are slow and complex.The VFX industry has developed ways of combining 3D CGI and 2D image processing tocreate photo-realistic ‘Deep Images.’ DIVIDE will extend the concept to make it possible tochange appearances interactively and simply in the 2D image space, while still conforming tothe underlying 3D model. This will provide photo-realistic views that can be changed instantlyby simple slider controls. The result will be better visualisation, faster and at a lower cost,with a significant increase in the efficiency and reduced time to market.The project will result in a shrink-wrapped visualisation software package, together with aCloud-based data storage and rendering service, and web-based ‘configurator’ that will allowcollaborators to view, discuss and interactively alter lighting, materials, colours and surfacesin real-time without having to rebuild or re-render the model. The Foundry will exploit theresults by direct software sales, subscription income from Render as a Service (RaaS) andtechnology licensing to OEM. The Foundry is a world-leading provider of VFX software andis entering the design visualisation market following its 2012 merger with Luxology.