We Are Colony: developing a self-publishing platform for independent filmmakers and the creative industries, to drive new revenue models and global audience engagement.

We Are Colony是一个新的视频点播（VOD）发行平台，目前正在测试中，它专注于独立电影内容的早期独家访问。定位本身作为一个平台，探索电影前几个月或几年一般释放，我们是殖民地的目标是成为地方推出电影早，并建立一个以下。该平台将创造一个新的分发窗口，非传统内容发布先于其他窗口，以建立市场需求。对于独立的英国电影制作人来说，我们是殖民地将作为一个非常需要的非中介，通过一系列设备和实时与观众直接沟通，并与观众保持联系。独特的是，它将允许内容所有者在制作的每个阶段都赚钱。We Are Colony将通过以下方式加强英国制作部门：为内容消费创造新的环境;整合制作和发行观众聚集;促进数字资产的有效管理，并从这些未被充分利用的内容中创造新的收入;促进更可持续的营销工作;促进更大的国际发布和观众参与;以及加强英国作为数字发行商业和技术创新中心的地位。此原型证明应用程序旨在扩展We Are Colony平台的潜在价值和可扩展性- 最初由TSB Smart Award于2013年设计原型-通过范围界定、原型设计和市场测试“生产者内容管理系统”（pCMS）。这将允许内容所有者在平台上自行发布和管理内容，这是We Are Colony可以达到规模和显著国际市场吸引力的机制，同时降低电影制作人的成本和风险。该应用程序旨在建立一个端到端解决方案的原型，包括电影内容的创建、编辑、上传、编码、编辑、标记、SEO、发布、用户CRM、分析和货币化，可跨各种设备部署。

We Are Colony is a new video-on-demand (VOD) distribution platform in beta launch, with aunique focus on early and exclusive access to independent film content. Positioning itself as aplatform to explore films months or years before general release, We Are Colony aims tobecome the place to launch films earlier and build a following. The platform will create a newwindow of distribution, where non-traditional content release precedes other windows in orderto establish market demand. For independent UK film makers, We Are Colony will act as amuch needed disintermediary to grow, sustain and communicate directly with audiences,across a range of devices and in real-time. Uniquely, it will allow content owners to monetizeevery stage of production. We Are Colony will strengthen the UK production sectors by:creating a new context for content to be consumed; integrating production and distributionaudience gathering; promoting effective management of digital assets and creating newrevenues from this under-exploited content; promoting more sustainable marketing efforts;facilitating greater international release and audience engagement; and in reinforcing the UK'sposition as a centre for digital distribution commercial and technical innovation.This Proof of Prototype application seeks to extend the potential value and scalability of theWe Are Colony platform - originally prototyped by a TSB Smart Award in 2013 - by scoping,prototyping and market testing a "Producer's Content Management System" (pCMS). Thiswill allow content owners to self-publish and self-manage content on the platform, themechanism by which We Are Colony can reach scale and significant international markettraction, while reducing cost and risk for filmmakers. This application seeks to prototype anend-to-end solution encompassing creation, editing, upload, encoding, editorial, tagging, SEO,publishing, user CRM, analytics and monetisation of film content, deployable across variousdevices.