Providing Retailers with a Virtual Personal Shopping Assistant (VPSA) to Increase Engagement with their Regular Customers

拥有固定客户的零售商发现，互联网正在侵蚀品牌忠诚度，因为他们的客户很容易在其他地方购物。为了扭转这种局面，他们需要提供更个性化的购物服务，由店内员工提供。他们认识到，消费者的时间越来越少，而且互联网上的产品选择太多。零售商希望为有价值的客户提供个性化服务，在不增加成本的情况下为客户提供匹配的解决方案。如今，实现这一目标的劳动密集型和成本都太高。我们希望为零售商提供一个基于中央云的专为零售商设计的虚拟个人购物助理（VPSA）；这将为他们的顾客提供个性化的购物服务，由店内员工提供，创造了在店内进行追加销售和交叉销售的机会。这在本质上需要创新技术，利用人工智能和机器学习将产品与客户匹配，并将客户与门店员工联系起来。我们的可行性研究使我们有信心做到这一点，并取得优异的成果。

Retailers who have regular customers are seeing the internet erode brand loyalty, as it is easyfor their customers to shop elsewhere. To reverse that they need to provide morepersonalised shopping services delivered by staff in a store.They recognise consumers are increasingly time poor and are presented by the internet withtoo many product choices. Retailers want to offer their valuable customers personalisedservices that provide customers with matched solutions without an increase in costs.Delivering that today is too labour intensive and expensive.We are looking to provide retailers a central cloud based Virtual Personal Shopping Assistant(VPSA) designed for retailers; which will provide their customers with personalised shoppingservices, delivered by staff in stores, creating the opportunity to upsell and cross sell in thestore.This requires at its heart innovative technology which uses artificial intelligence and machinelearning to match products to customers and links customers to store staff. Our feasibility andresearch gives us confidence that we can do this delivering excellent results.