课题基金 / 基金详情

Providing Retailers with a Virtual Personal Shopping Assistant (VPSA) to Increase Engagement with their Regular Customers

Providing Retailers with a Virtual Personal Shopping Assistant (VPSA) to Increase Engagement with their Regular Customers
为零售商提供虚拟个人购物助理 (VPSA),以增加与老客户的互动
批准号:
720772
负责人:
金额:
$28.67万
依托单位:
依托单位国家:
英国
项目类别:
GRD Development of Prototype
财政年份:
2016
资助国家:
英国
项目状态:
已结题
起止时间:
2016 至 --

项目摘要

项目成果

相似基金

相关文献

中文摘要
翻译
点击翻译按钮获取中文摘要
英文摘要
Retailers who have regular customers are seeing the internet erode brand loyalty, as it is easyfor their customers to shop elsewhere. To reverse that they need to provide morepersonalised shopping services delivered by staff in a store.They recognise consumers are increasingly time poor and are presented by the internet withtoo many product choices. Retailers want to offer their valuable customers personalisedservices that provide customers with matched solutions without an increase in costs.Delivering that today is too labour intensive and expensive.We are looking to provide retailers a central cloud based Virtual Personal Shopping Assistant(VPSA) designed for retailers; which will provide their customers with personalised shoppingservices, delivered by staff in stores, creating the opportunity to upsell and cross sell in thestore.This requires at its heart innovative technology which uses artificial intelligence and machinelearning to match products to customers and links customers to store staff. Our feasibility andresearch gives us confidence that we can do this delivering excellent results.
期刊论文(0)
专著(0)
科研奖励(0)
会议论文
海外基金