Development of a 3D photoreal asset generating engine, viable for consumer-grade electronics thus transforming e-commerce market sector

开发适用于消费级电子产品的 3D 照片真实资产生成引擎，从而改变电子商务市场领域

• 批准号: 81351
• 金额: $ 18.49万
• 依托单位: BERYTUS LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=81351
• 关键词: Development; 3D; photoreal; asset; generating

Photoreal and interactive 3D assets are used across many fast-expanding markets including e-commerce, architecture, movies and video gaming. COVID hit retailers have told us they are looking at the vital issue of 3D representation right now and are frustrated with their findings. In several applications, it provides enhanced user-engagement and increased consumer retention compared to 2D images or video, though as sub-optimal for consumers, current State of the Art solutions are not widespread in adoption by retailers.Photoreal interactive visuals are generated through a process called "real-time 3D rendering", enabling complex and interactive experiences to be visualized through dedicated software and hardware on standard consumer PCs or mobile devices.Berytus is developing a unique real-time rendering technology that operates differently to the current state of the art solutions.The main objective of this up to 9 month industrial-research project is to enable optimization and beta-testing of Bertyus real-time rendering solution. This builds upon the expertise and know-how within Berytus associated with the generation of 3D assets and development of rendering software. The technology will be developed and tested in-house prior to end-user trials, demonstrating the ability to generate high-quality 3D photorealism on all devices.

真实感和交互式3D资产被用于许多快速发展的市场，包括电子商务、建筑、电影和视频游戏。受到COVID打击的零售商告诉我们，他们现在正在研究3D表示的重要问题，并对他们的发现感到沮丧。在一些应用中，与2D图像或视频相比，它提供了增强的用户参与度和增加的消费者保留率，尽管对于消费者来说是次优的，但是当前最先进的解决方案并没有被零售商广泛采用。使复杂的交互式体验能够通过标准消费PC或移动的设备上的专用软件和硬件可视化。Berytus正在开发一种独特的真实的-时间渲染技术，与当前最先进的解决方案不同。这个长达9个月的工业研究项目的主要目标是实现Bertyus实时渲染解决方案的优化和beta测试。这建立在Berytus内部与3D资产生成和渲染软件开发相关的专业知识和技术基础上。该技术将在最终用户试用之前进行内部开发和测试，以证明在所有设备上生成高质量3D照片的能力。