Tackling fashion's inventory problem: a circular-retail model for a sustainable, resilient children's clothing sector.

在科罗娜病毒之后，对改变时尚体系的需求从未像现在这样强烈，从而消除了多季和快速时尚的负担。实体店的关闭、卖家订单的减少以及消费者支出的减少给服装品牌带来了巨大的库存问题，导致生产订单被取消、供应商穷困潦倒、以及数不清的衣物浪费。虽然在疫情爆发前，消费者行为已经倾向于更可持续的选择，但新冠肺炎封锁所导致的“消费隔离”，预计将加速拒绝产生废物的商业模式，以及对目标驱动的、可持续的替代品的新需求。变革的机会在于循环经济，在循环经济中，高质量的物品被赋予了多个生命，季节性系列变得越来越无关紧要。我们的研究和消费者试验表明，英国消费者对循环零售体验的兴趣很大，这种体验提供了价值、便利和质量，同时还产生了环保的结果。与20多个品牌的对话已经证实，他们也在寻找以商业可行的方式参与循环经济的方法。我们相信，允许品牌直接参与租赁和转售，并由此获得商业回报，将激励它们改进制造实践，设计尽可能长的使用寿命，并在时尚业内推动从线性商业模式到循环商业模式的广泛转变。该项目将使我们能够建立、测试和推出一个品牌服装管理平台，使我们能够管理品牌的新服装租赁。以及他们的再商务计划，根据该计划，以前出售的服装将由客户退回，以便在我们的平台上进行整修和租赁：*界面和数据工具将使参与循环经济的品牌更容易管理，并通过简单的收入报告和服装生命周期跟踪吸引品牌。*服装表现将根据成分、面料、使用情况等因素进行监测，并将向品牌提供数据，以指导未来的生产。*数据驱动的库存预测算法将确保每件服装的最大使用量。这将确保品牌盈利，进一步吸引各种规模的品牌参与，并使服务能够以合理的价格提供所需的基本价值，以推动消费者习惯的改变。最后，它将保证最好的积极环境结果。最终，我们预计该项目的结果将把循环经济转变为英国可行的商业主张，为品牌和消费者带来循环经济，创造就业机会，为英国经济注入资金。

In the aftermath of corona virus, the need for a transformed fashion system, which removes the onus on multiple seasons and fast-fashion, has never been greater. Bricks and mortar store closures, stockists cutting back on orders, and consumers reducing their spending created a huge inventory problem for clothing brands, resulting in cancelled production orders, impoverished suppliers, and untold clothing waste.And, while consumer behaviour was already trending toward more sustainable options pre-pandemic, the "quarantine of consumption" resulting from Covid-19 lockdown, is expected to accelerate the rejection of waste-producing business models and new demands for purpose-driven, sustainable alternatives.An opportunity for change lies in the circular economy, in which high-quality items are given multiple lives, seasonal collections become increasingly irrelevant, and garments are ultimately recycled to reduce the overall impact of their production.Our research and consumer trial have shown an appetite from British consumers for a circular retail experience which offers value, convenience and quality, alongside environmentally-positive outcomes. And conversations with over 20 brands have confirmed that they too are seeking ways to participate in the circular economy, in a commercially-viable manner.We believe that enabling brands to directly participate in rental and resale, and reap commercial reward for doing so, will incentivise them to improve their manufacturing practices, design clothing for the longest possible lifespan, and drive a widespread shift from linear to circular business-models within the fashion industry.This project will enable thelittleloop to build, test and launch a brand-garment management platform which will enable us to manage rental of brands' new garments, and their re-commerce schemes whereby previously sold garments are returned by customers for reconditioning and rental on our platform:* The interface and data tools will make engaging in the circular economy easy to manage and appealing for brands with simple revenue reporting and garment lifecycle tracking.* Garment performance will be monitored according to factors such as composition, fabric, usage and data will be available to brands to guide future manufacture.* Data-driven inventory forecasting algorithms will guarantee maximum usage of each each garment. This will secure brand profitability, further enticing brands of all sizes to participate, and enable keen pricing of the service to provide the essential value needed to drive a change in consumer habits. Finally, it will guarantee the best possible positive environmental outcome.Ultimately, we anticipate that the outcome of this project will transform thelittleloop into a viable commercial proposition in the UK, bringing the circular economy to both brands and consumers, creating jobs and injecting money into the UK economy.