Developing a cloud and browser-based software programme with detailed search capabilities to identify critical international trade opportunities for SMEs

英国的中小企业正在错失重要的国际贸易情报，而这些情报可以用来发现新的进出口机会。“不到五分之一的英国中小企业向海外销售商品和服务”（CEBR, 2016）证明了这一点。“出口商面临的一个关键挑战是缺乏可靠的市场贸易信息”（ITC, 2019）。东西方国际贸易分析有限公司是一家快速发展的英国中小企业，专注于商业智能SaaS。East-West由Oliver Mackereth、ousm<e:1> Mandeng博士和Jason Newton创立。该公司正在解决一项创新需求，有助于保障和扩大供应链。这是一个名为Hanse的软件程序，它将分析国际贸易，并具有详细的搜索功能，以确定关键的贸易关系。

UK-based SMEs are missing out on vital international trade intelligence which can be used for discovering new import/export opportunities. This is evidenced as 'less than a fifth of the UK's SMEs selling their goods and services overseas' (CEBR, 2016). 'A key challenge for exporters is the scarcity of reliable trade information on markets' (ITC, 2019).East-West International Trade Analytics Limited is a rapidly growing UK-based SME that specialises in business intelligence SaaS. East-West was founded by Oliver Mackereth, Dr Ousmène Mandeng and Jason Newton. The company is solving an innovation need that could help secure and expand supply chains. This is in the form of a software programme, Hanse, which will analyse international trade with detailed search capabilities to identify critical trade relationships.