ProductSearch: Optimising online local product inventory search and facilitating ecommerce purchasing for local businesses

ProductSearch：优化在线本地产品库存搜索并促进本地企业的电子商务采购

• 批准号: 82221
• 金额: $ 12.38万
• 依托单位: REIO ONE LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=82221
• 关键词: ProductSearch; Optimising; online; local; product

The pricing and monopoly power of online platforms such as Amazon and eBay means that online consumer spend is being directed to these platforms, which extract significant pricing power from merchants. For example, 30% of the transaction price are typically Amazon fees, and further Amazon sponsored word advertising frequently pushes costs above 100% of the purchase price, meaning that the 65% shelf-price of retail is eclipsed by the overall cost of selling on Amazon. Sites such as Shopify enable DIY online eCommerce stores to be created, but unlike a well positioned store on the high street, getting footfall requires significant advertising and marketing spend. Given the optimisation algorithms, typically the customers that pay the most, end up on top of the rankings, those with the biggest online footprint, favouring those with large budgets, such as large companies.Small retailers are increasingly being squeezed out of the market as more retail spend goes online. During lockdown, these were the companies that suffered most from the sudden lack of footfall. Yet, these shops provide a vital component of community life and also have many other competitive advantages, such as local produce, convenience, instant store pick up, delivery within the hour using Deliveroo or other delivery. However, to capitalise on these benefits, consumers have to be able to search for local products. Facebook Marketplace and Gumtree do this for private sellers of all types of wares, but this is not professional and if someone is looking for a new Dyson, just as searching for a new car on Autotrader. We have search for real estate on Zoopla, with filters for max price, or number of rooms. These are all parameters and these parameters are missing when looking for products online.Both product search and the ability for retailers to list their items, not on Amazon or eBay, but on their own websites or simply enable a purchase through a rudimentary online inventory page are not available. This means online consumer spend goes to the giants, whereas the Dyson is also stocked at Joe's Hardware, the consumer traffic will go to Amazon unless Joe's Hardware has a website and has spent significant amount on marketing ads, and generating content to enable it to go higher on Google. The customer acquisition cost for Joe's Hardware, and the fact that it is a small retailer, means it cannot compete with Amazon. That is, unless, ProductSearch enables the searching of its inventory for availability and with filters. The Dyson at Joe's Hardware may be more expensive marginally, but the ability to buy local means a consumer may pay a little extra for delivery within the hour. There is a reason the 'last mile delivery' is the most expensive and couriers to Amazon have been trying to work out how to reduce costs and maintain smaller local hubs. These hubs essentially are our retail stores on the high streets, and with ProductSearch, we'll re-direct online revenue from large platforms like Amazon to local shop websites and inventory listings.

亚马逊和eBay等在线平台的定价和垄断力量意味着在线消费者的支出正被引导到这些平台，这些平台从商家那里获得了巨大的定价权。例如，交易价格的30%通常是亚马逊的费用，而且亚马逊赞助的文字广告经常将成本推到购买价格的100%以上，这意味着65%的零售价与亚马逊的整体销售成本相比黯然失色。像Shopify这样的网站可以创建DIY在线电子商务商店，但与商业街上定位良好的商店不同，获得客流量需要大量的广告和营销支出。考虑到优化算法，通常支付最多的客户最终会排在排名的首位，那些拥有最大在线足迹的客户更青睐那些拥有大量预算的客户，如大公司。随着越来越多的零售支出流向网上，小型零售商正越来越多地被挤出市场。在封锁期间，这些公司因突然缺乏客流量而遭受最大的损失。然而，这些商店提供了社区生活的一个重要组成部分，也有许多其他竞争优势，如当地农产品，便利，即时商店取货，在一个小时内交付使用coooo或其他交付。然而，为了利用这些好处，消费者必须能够搜索本地产品。Facebook Marketplace和Gumtree为所有类型的商品的私人卖家做这件事，但这并不专业，如果有人正在寻找新的戴森，就像在Autotrader上搜索新车一样。我们在Zoopla上搜索真实的房地产，有最高价格或房间数量的过滤器。这些都是参数，而这些参数是在网上寻找产品时丢失的。产品搜索和零售商列出他们的项目的能力，而不是在亚马逊或eBay上，而是在他们自己的网站上，或者只是通过一个基本的在线库存页面启用购买都是不可用的。这意味着在线消费者支出流向了巨头，而戴森也在Joe's Hardware库存，消费者流量将流向亚马逊，除非Joe's Hardware有一个网站，并在营销广告上花费了大量资金，并生成内容，使其能够在Google上更高。Joe's Hardware的客户获取成本以及它是一家小型零售商的事实意味着它无法与亚马逊竞争。也就是说，除非ProductSearch允许搜索其库存的可用性和过滤器。在乔的硬件戴森可能会更昂贵的边际，但能够购买当地意味着消费者可能会支付一点额外的交货时间内。“最后一英里送货”是最昂贵的，这是有原因的，亚马逊的快递公司一直在努力研究如何降低成本并维持较小的本地枢纽。这些中心本质上是我们在商业街上的零售商店，通过ProductSearch，我们将把在线收入从亚马逊等大型平台重新定向到本地商店网站和库存列表。