PRIME SEGMENTS (PRIMESEG) GEODEMOGRAPHIC SEGMENTATION

主要细分 (PRIMESEG) 地理人口细分

• 批准号: 6072394
• 负责人: STEPHEN J TORDELLA
• 金额: $ 11.5万
• 依托单位: DECISION DEMOGRAPHICS
• 依托单位国家: 美国
• 财政年份: 2000
• 资助国家: 美国
• 起止时间: 2000-04-01 至 2001-11-30
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6072394
• 关键词: classification; community; computer system design /evaluation; data management; geographic site; human data; human old age (65+); human population distribution; human population study; informatics; information systems; person with disability; social service

Those who serve the needs of the older population must search constantly for better ways to help their clients and customers, in part because there are few specialized tools available. And as the older population increases in size and diversity, effectively supplying products and services becomes an ever-greater challenge. Government, non-profit, and charitable organizations share this problem with commercial providers, who face similar targeting and distribution issues. To help those who target older Americans, Decision Demographics proposes to develop a standardized geodemographic method to classify the over-60 population into specific social and economic groups. No currently existing geodemographic classification system provides data on older populations in all U.S. neighborhoods, or offers a wide variety of group types. Decision Demographics' PrimeSeg will fill this gap. Rather than identifying dominant characteristics for the total population, this census tract-based system will classify neighborhoods on the social, economic, demographic, and disability characteristics of only the older population. This new classification system promises to be a quick and powerful research tool for organizations that serve people aged 60 and over. Using only client or customer address information, PrimeSeg can link existing data with its specialized classification scheme to quickly produce a profile of current clients or a list of areas for potential expansion. PROPOSED COMMERCIAL APPLICATIONS: Decision Demographics has already identified many commercial users of existing geodemographic systems who exclusively serve the older population and have stated a need for a specialized classification system. Besides these assisted living and continuing care industry users, potential clients include survey researchers, market researchers, product and service providers, and others in government, social services, package goods, housing, financial services, home-based services, and any other industry that serves an older clientele.

那些为老年人服务的人必须不断寻找更好的方法来帮助他们的客户和顾客，部分原因是没有什么专门的工具。 随着老年人口规模和多样性的增加，有效地提供产品和服务成为一个越来越大的挑战。政府、非营利组织和慈善组织与商业供应商一样面临这个问题，后者面临类似的目标和分销问题。为了帮助那些以美国老年人为目标的人，决策人口学建议开发一种标准化的地理人口学方法，将60岁以上的人口划分为特定的社会和经济群体。目前没有现有的地理人口分类系统提供美国所有社区的老年人口数据，或提供各种各样的群体类型。Decision Demographics的PrimeSeg将填补这一空白。 这种基于人口普查区域的系统将根据老年人口的社会、经济、人口统计和残疾特征对社区进行分类，而不是确定总人口的主要特征。 这个新的分类系统有望成为为60岁及以上人群服务的组织的快速而强大的研究工具。仅使用客户或客户地址信息，PrimeSeg可以将现有数据与其专门的分类方案相关联，以快速生成当前客户的概况或潜在扩展领域的列表。拟议的商业应用：Decision Demographics已经确定了专门为老年人口服务的现有地理人口系统的许多商业用户，并表示需要一个专门的分类系统。除了这些辅助生活和持续护理行业的用户，潜在的客户包括调查研究人员，市场研究人员，产品和服务提供商，以及其他在政府，社会服务，包装商品，住房，金融服务，家庭服务，以及任何其他服务于老年客户的行业。