OLDER AMERICANS MARKET--FORECASTS FOR US COUNTIES

美国老年人市场规模很大，而且还在不断增长。超过3100万 在1990年的人口普查中，65岁及以上的人被统计为近340美元 1988年，美国老年人家庭花费了10亿美元。决断 人口统计学将为私人创造必要的信息工具 以及公共部门，以识别、瞄准和服务这一群体。这个 决策人口统计：美国老年市场：对美国各县的预测 该项目将首次提供年度估计数和五和 按年龄、性别和老年人的居住安排进行的十年预测 在美国所有的县。在这个项目的第一阶段，可行性将是 通过以下活动进行探讨：所需数据的内容 将由私人和公共来定义；预测方法将是 创建；将收集和评估基本数据；自定义软件 实施预报将与各县一起进行编程和测试 原型状态；以及详细的软件第二阶段计划 加强质量控制，全面国产化， 将对数据进行营销。

The older Americans market is significant and growing. Over 31 million people 65 and older were enumerated in the 1990 Census, and nearly $340 billion was spent by older Americans' households in 1988. Decision Demographics will create the information tools necessary for the private and public sectors to identify, target and serve this group. The Decision Demographics Older Americans Market: Forecasts for U.S. Counties project will provide, for the first time, annual estimates and five-and ten-year forecasts by age, sex, and living arrangements for the elderly in all U.S. Counties. In Phase I of this project, feasibility will be explored through the following activities: the content of data demanded by the private and public will be defined; forecast methods will be created; basic data will be collected and evaluated; custom software to carry out the forecasts will be programmed and tested with the counties of a prototype state; and detailed Phase II plans for software enhancement, quality control, full-scale national production, and marketing of the data will be made.