MATURE MARKET PROFILER: A NATIONAL AND LOCAL SYSTEM

描述（申请人摘要） 精确定位（ADEPPT）将提供精确的目标人口和 关于50岁以上美国人的消费者数据，“婴儿潮”一代。这种变化 市场已经很难达到现有的人口营销系统。 因为这个年龄段不是一个市场，而是很多，ADePPT的专业化 信息将联合收割机两个信息源合并成一个单一的、用户友好的 数据分析产品。分段、地理、年龄分层数据将被绑定 从正在进行的消费者调查中获取信息， 这是成熟市场的写照。一种灵活、相对便宜、易于使用的 桌面交付系统将允许定制分析和输出打印， 电子表格或绘图程序。 Decision Demographics已经确定了 调查，调查研究合作伙伴，并探讨数据交付的选择， 伙伴公司。正在进行的调查工作包括开发、预测试和 修订问卷，创建样本框架，监测数据 集合，并对结果进行地理编码。潜在用户顾问小组 将在这一阶段提供帮助。 拟议商业应用：不可用

DESCRIPTION (Applicant's abstract) Attitude and Demographic Profiles for Precise Targeting (ADEPPT) will provide precisely targeted demographic and consumer data about Americans over 50, the "baby boom" generation. This varied market has been hard to reach with existing demographic marketing systems. Because this age group is not one market but many, ADePPT's specialized information will combine two information sources into a single, user-friendly data analysis product. Segmented, geographic, age-stratified data will be tied to information from ongoing consumer surveys to create a multi-dimensional portrait of the mature market. A flexible, relatively inexpensive, easy-to-use desktop delivery system will allow for customized analyses and output to print, spreadsheet, or mapping programs. Decision Demographics has already determined the scope and general content of the survey, surveyed research partners, and explored data delivery options and partner firms. Ongoing survey work includes developing, pretesting, and revising the questionnaire, creating the sample frame, monitoring data collection, and geocoding the results. An advisory panel of potential users will assist with this phase. PROPOSED COMMERCIAL APPLICATION: NOT AVAILABLE