MATURE MARKET PROFILER: A NATIONAL AND LOCAL SYSTEM

描述(申请者摘要)态度和人口统计资料 精准定位(ADEPPT)将提供精确定位的人口统计和 美国50岁以上“婴儿潮”一代的消费者数据。这一点各不相同 用现有的人口营销系统很难接触到市场。 因为这个年龄段不是一个市场，而是多个市场，ADePPT的专业 信息将把两个信息源组合成一个用户友好的 数据分析产品。分段的、地理位置的、年龄分层的数据将捆绑在一起 从正在进行的消费者调查中获得信息，以创建多维 成熟市场的写照。灵活、相对便宜、易于使用的 桌面交付系统将允许定制分析和输出以进行打印， 电子表格或绘图程序。 决策人口统计学已经确定了 这项调查调查了研究合作伙伴，并探索了数据交付选项和 合伙公司。正在进行的调查工作包括开发、预测试和 修改调查问卷、创建样本框、监测数据 集合，并对结果进行地理编码。由潜在用户组成的顾问小组 将协助这一阶段。 建议的商业应用：不可用

DESCRIPTION (Applicant's abstract) Attitude and Demographic Profiles for Precise Targeting (ADEPPT) will provide precisely targeted demographic and consumer data about Americans over 50, the "baby boom" generation. This varied market has been hard to reach with existing demographic marketing systems. Because this age group is not one market but many, ADePPT's specialized information will combine two information sources into a single, user-friendly data analysis product. Segmented, geographic, age-stratified data will be tied to information from ongoing consumer surveys to create a multi-dimensional portrait of the mature market. A flexible, relatively inexpensive, easy-to-use desktop delivery system will allow for customized analyses and output to print, spreadsheet, or mapping programs. Decision Demographics has already determined the scope and general content of the survey, surveyed research partners, and explored data delivery options and partner firms. Ongoing survey work includes developing, pretesting, and revising the questionnaire, creating the sample frame, monitoring data collection, and geocoding the results. An advisory panel of potential users will assist with this phase. PROPOSED COMMERCIAL APPLICATION: NOT AVAILABLE