Researching, developing and market-testing an evidence-based promotional campaign and sponsorship marketing package to build the inclusivity and commercial growth of online mental health training for parents.

研究、开发和市场测试基于证据的促销活动和赞助营销方案，以增强家长在线心理健康培训的包容性和商业增长。

• 批准号: 85745
• 金额: $ 12.73万
• 依托单位: THE POLLARD MANAGEMENT COMPANY LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=85745
• 关键词: Researching; developing; market; testing; evidence

12.8% of 5-19 year olds have a clinically diagnosable mental illness. This is 1.5 million children and young people in the UK. And contemporary data show this to be worsening due to Covid19, as 43% of psychiatrists report significantly increased emergency mental health cases.Currently, in the UK, less than a third of children and young people with a mental illness receive appropriate treatment at a sufficiently early stage, even though it is well established that early intervention facilitates a full and sustained recovery. Given that 73.9% of adult mental illnesses began in childhood, untreated childhood mental illness results in life-long costs to individuals, families, the NHS and the wider economy.However, pro-active self-help facilitated by the child's parents, is effective as a first-line treatment for mental ill-health, if parents are trained and equipped with the necessary knowledge and skills. We have produced an online course for parents, called "Building Your Family Mental Health". This draws upon the King's College New Maudsley Method for training families in 'skills-based caring'.Now we are researching, developing and market-testing a sponsorship package for companies, combined with an evidence-based promotional campaign geared for fathers in the socio-economic groups which are currently under-served in the provision of mental health support. This will normalise the development of vital knowledge and skills and make the "Building Your Family Mental Health" course freely available to such fathers.

12.8%的5-19岁奥尔兹患有临床诊断的精神疾病。英国有150万儿童和青少年。当代数据显示，由于新冠肺炎疫情，43%的精神科医生报告紧急精神健康病例显著增加，这种情况正在恶化。目前，在英国，只有不到三分之一的儿童和青少年精神疾病患者在足够早的阶段接受适当的治疗，尽管早期干预有助于全面和持续的康复。鉴于73.9%的成人精神疾病始于童年，未经治疗的儿童精神疾病会给个人、家庭、NHS和更广泛的经济带来终身成本。然而，如果父母接受培训并具备必要的知识和技能，那么由儿童父母促进的积极自助是有效的精神疾病的一线治疗。我们为父母制作了一个在线课程，名为“建立你的家庭心理健康”。这一项目借鉴了国王学院的新莫兹利方法，对家庭进行“基于技能的护理”培训。现在，我们正在研究、开发和市场测试一个针对公司的赞助方案，并结合一个以证据为基础的宣传活动，面向目前在提供心理健康支持方面服务不足的社会经济群体中的父亲。这将使重要知识和技能的发展正常化，并使这些父亲免费获得“建立你的家庭心理健康”课程。