AdTech DLT Programme Proposal – Connectors and Dashboard Development

AdTech DLT 计划提案 — 连接器和仪表板开发

• 批准号: 900207
• 金额: $ 22.94万
• 依托单位: FIDUCIA DLT LIMITED
• 依托单位国家: 英国
• 项目类别: Grant for R&D
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=900207
• 关键词: AdTech; DLT; Programme; Proposal; Connectors

The scope of the project is to further build out a technology platform, developed in the context of an industry consortium network, providing an always-on DLT based solution to make digital advertising more accountable, responsible, and efficient. The project deliverables are: 1. The development of data connectors for data suppliers part of the digital advertising supply chain, allowing to automate the reconciliation and recording of data across suppliers as a single unified immutable record of every single ad impression; 2. The development of a configurable dashboard, as part of the platform Supply Chain Monitor, providing the functionality for users to define and monitor supply chain metrics against pre-defined values and benchmarks.

该项目的范围是进一步建立一个技术平台，在行业联盟网络的背景下开发，提供一个始终在线的基于DLT的解决方案，使数字广告更加负责任，负责任和高效。项目可交付成果包括：为数字广告供应链的数据供应商部分开发数据连接器，允许跨供应商的数据自动对账和记录，作为每个单一广告印象的统一不可变记录；2. 开发可配置仪表板，作为平台Supply Chain Monitor的一部分，为用户提供根据预定义值和基准定义和监控供应链指标的功能。