IENgine: developing a subscription-based membership application to connect live/location-based immersive experience, (LIE) creatives with employers.

IENgine：开发基于订阅的会员应用程序，将基于实时/位置的沉浸式体验 (LIE) 创意人员与雇主联系起来。

• 批准号: ES/Y011104/1
• 负责人: Joanna Bucknall
• 金额: $ 6.32万
• 依托单位: University of Birmingham
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2024
• 资助国家: 英国
• 起止时间: 2024 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=ES%2FY011104%2F1
• 关键词: IENgine; developing; subscription; based; membership

The Immersive Experience Network, (IEN) was established in December 2021 to consolidate and serve the live/location-based immersive experience, (LIE) sector in meeting challenges, developing innovation, accessibility, credibility, visibility, and sustainability. IEN has now reached a phase in its evolution where a more sustained and stable revenue stream is needed to accelerate and expand our activity to realise our ambitions more fully as a company. My proposal to achieve that ambition is threefold: firstly, to become up-skilled as an academic-entrepreneur through the ARC Accelerate training programme and mentorship, secondly to develop a more community responsive beta version of the membership platform, IENgine and lastly to IENgine with our beach-head membership of over 3000 LIE creatives, employers, and associated services. With the support of the ARC Accelerate funding I anticipate that IENgine will swiftly become the 'one stop shop' for employers to find creative immersive talent, for LIE creatives to secure employment, commissions, reach audiences, document their work and find collaborators.Secrecy has been a central trope of LIE since its emergence as a DIY, pop-up, sub cultural phenomenon which has made it challenging for new artists to enter the sector and for audiences to access the work because it happens outside of the usual cultural institutions, venues and organisations where art and culture is usually found. It has created:1. a lack of visibility for the work making it hard for audiences to find LIE easily.2. a skills gaps because it is difficult for new and emerging creatives to access training, industry experience and employment opportunities because the sector is currently very insular with many creatives accessing jobs through personal connections. Brands and household IPs are now regularly developing large-scale activations and encounters for mass audiences but are struggling to recruit the volume of creative talent to realise their ambitions.IENgine will be a cross between Spotlight and LinkedIn, hosting LIE creatives, services and business profiles. It will be able to host interactive, creative portfolios; be searchable with sector specific terminology and parameters. For:3. LIE creatives having a membership profile will provide access to their portfolio of work to employers, producers, funders, and investors in a way that links across their body of work. 4. LIE services and associated businesses will be able to detail their offer, supported by interactive tools and demos of their services. It will present an opportunity to market their business to their core customer-base and users.5. LIE Employers, Producers, Funders & Investors will be able to search for both talent and services in one place, accessing creative portfolios, demos, and samples. It will become the key recruitment tool for the LIE sector.The ARC Accelerate programme will provide training and mentorship that I will enable me to extend and enrich my own commercialisation toolkit within the context of a supportive cohort of academic entrepreneurs and through the guidance and insight of mentors. It will be an opportunity to ring-fence my time and energy for developing a sound business model for what I see as IEN's foundational revenue stream, the membership platform. Launching the IENgine would bring in regular revenue which would transform the capacity of IEN to serve its membership through research, knowledge exchange, learning resource and networking opportunities. The funding would support the final development of the wire frames into a fully functioning, branded web-based platform. It would also enable IEN to test the platform with the beach-head membership not just for its functionality but also to assess its value to the different customers-bases and users, which would enable IEN to pitch the subscriptions at the right level for those various user groups.

沉浸式体验网络（IEN）成立于2021年12月，旨在巩固和服务基于现场/位置的沉浸式体验（LIE）领域，以应对挑战，发展创新，可访问性，可信度，可见性和可持续性。IEN现在已经到了一个发展的阶段，需要一个更持续和稳定的收入流来加速和扩大我们的活动，以更充分地实现我们作为一家公司的雄心。为了实现这一目标，我提出了三个方面的建议：首先，通过ARC Accelerate培训计划和指导，提高作为一名学术企业家的技能；其次，开发一个更具社区响应性的会员平台IENgine的测试版；最后，通过我们拥有3000多名LIE创意人员、雇主和相关服务的会员，IENgine成为我们的前沿会员。在ARC Accelerate基金的支持下，我预计IENgine将迅速成为雇主寻找创意沉浸式人才的“一站式服务”，为LIE创意人员提供就业、佣金、接触受众、记录工作和寻找合作者的服务。自从LIE作为一种DIY、快闪式、亚文化现象出现以来，保密一直是它的核心主题，这使得新艺术家进入该领域和观众接触作品变得具有挑战性，因为它发生在通常发现艺术和文化的常规文化机构、场所和组织之外。它创造了：1；作品缺乏可见性，使得观众很难轻易找到LIE。技能差距是因为新兴创意人员很难获得培训、行业经验和就业机会，因为该行业目前非常孤立，许多创意人员通过个人关系获得工作。品牌和家庭ip现在经常为大众用户开发大规模的激活和遭遇战，但却很难招募到大量的创意人才来实现他们的抱负。IENgine将是Spotlight和LinkedIn的结合体，提供LIE创意、服务和商业简介。它将能够举办互动的、创造性的作品集；可搜索特定领域的术语和参数。: 3。拥有会员档案的LIE创意人员将以一种连接其工作主体的方式向雇主、制作人、资助者和投资者提供他们的工作组合。4. LIE服务和相关企业将能够在交互式工具和服务演示的支持下详细介绍他们的服务。这将为他们提供一个向核心客户群和用户推销业务的机会。雇主、制作人、资助者和投资者将能够在一个地方搜索人才和服务，访问创意作品集、演示和样本。它将成为LIE行业的主要招聘工具。ARC加速计划将提供培训和指导，使我能够在一群支持性的学术企业家的背景下，通过导师的指导和洞察力，扩展和丰富我自己的商业化工具包。这将是一个机会，让我把时间和精力集中起来，为IEN的基础收入来源——会员平台——开发一个健全的商业模式。启动IENgine将带来经常性收入，这将改变IENgine通过研究、知识交流、学习资源和联网机会为其成员提供服务的能力。这笔资金将支持线框最终发展成为一个功能齐全、品牌齐全的网络平台。它还将使IEN能够测试具有滩头成员的平台，不仅测试其功能，而且评估其对不同客户基础和用户的价值，这将使IEN能够为这些不同的用户群体提供适当的订阅水平。