LatchAid: Modernising Breastfeeding and Early Parenthood Support using 3D Interactive and AI Technology

LatchAid：使用 3D 交互和人工智能技术实现母乳喂养和早期生育支持的现代化

• 批准号: 92873
• 金额: $ 6.37万
• 依托单位: LATCHAID LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=92873
• 关键词: LatchAid; Modernising; Breastfeeding; Early; Parenthood

I came to the UK from China in 2002 to study Computer Science. With minimal English and personal networks, I overcame extraordinary challenges and established a celebrated career in Science & Technology. Highlights include:* **world-class PhD/Postdoctoral research & publications** in Computer Graphics, Visualisation, and Animation* **developing Computer-Aid-Design, 3D Visualisation technology/software** for sustainability and performance analysis of landmark buildings including Heathrow Terminal 5\.* **developing cutting-edge Photorealistic Rendering technology/software** benefitted interior/product/architectural designers worldwide.* fulfilling my lifetime dream of **creating breathtaking Visual Effects for feature films** including _Gravity, Blade Runners 2049_, winning **Oscar/BAFTA awards for Best Visual Effects**.My life course then changed completely after I experienced tremendous breastfeeding challenges. My struggles are sadly common: the UK has _the worst_ breastfeeding rate globally; 90% women give up breastfeeding before they want to, due to lack of health professional support(57%), pain, health issues(55.8%), and feeling of isolation/depression(46.1%). My experience drove me to found LatchAid and use my expertise in technology to revolutionise breastfeeding support.LatchAid is a tech start-up, developing the world's only breastfeeding support app that provides:* **cutting-edge 3D/AR interactive technology** to help women interactively/immersively learn breastfeeding skills* **AI-powered virtual breastfeeding support groups** enabling users to access high-quality peer-to-peer/professional support 24/7* **AI-powered, personalised virtual supporter/companion** (with customisable personas/characteristics), able to intelligently identify the user's needs and provide bespoke breastfeeding/early-parenthood supportThrough this award, I will focus on expanding/enhancing our R&D in these game-changing areas, launching LatchAid on the AppStore, and building partnerships with healthcare organisations to deliver personalised, accessible, 24/7 digital breastfeeding support/education/communities at scale.Since founded in 2018, LatchAid has:* raised £100,000+ competitive awards/grants from funders including Innovate UK and EU to accelerate app R&D.* expanded to a core team-of-5, a contracting team-of-30+ across 4 continents, and a multidisciplinary team of advisors, partners, and volunteers.* attracted Beta users across 6 continents, commending LatchAid app as a much-needed, revolutionary innovation.* built strong networks of connections with breastfeeding/healthcare organisations and experts nationally/internationallyThe next 12-months will see the most exciting/critical development for LatchAid, with the app launch, B2C (UK/global) market expansion, B2B partnership building, and investment raising, when the injected funding/support will add the most value to LatchAid's growth and impacts.**The award will be life-changing for me** to focus on LatchAid and strengthen my leadership, entrepreneurial skills. It will enable me, through LatchAid, to transform digital breastfeeding support and deliver maximum social/environmental/economic impacts, all of which is especially needed in the post-COVID world.

2002年，我从中国来到英国学习计算机科学。凭借最少的英语和个人网络，我克服了非凡的挑战，并在科学和技术领域建立了一个着名的职业生涯。亮点包括：* 世界级的博士/博士后研究和出版物 ** 在计算机图形学，可视化和动画 * 开发计算机辅助设计，3D可视化技术/软件 ** 用于地标建筑的可持续性和性能分析，包括希思罗机场5号航站楼。** 开发尖端的真实感渲染技术/软件 ** 使全球的室内/产品/建筑设计师受益。*实现了我一生的梦想 ** 为故事片创作令人惊叹的视觉效果 **，包括《地心引力》、《银翼杀手2049》，赢得了 ** 奥斯卡/英国电影学院奖最佳视觉效果 **。在我经历了巨大的母乳喂养挑战后，我的人生历程彻底改变了。我的奋斗是可悲的共同：英国的母乳喂养率是全球最低的; 90%的女性在她们想要之前就放弃了母乳喂养，原因包括缺乏健康专业支持（57%）、疼痛、健康问题（55.8%）和孤独感/抑郁（46.1%）。我的经历促使我创立了LatchAid，并利用我在技术方面的专业知识彻底改变母乳喂养支持。LatchAid是一家科技初创公司，开发世界上唯一的母乳喂养支持应用程序，提供：* 先进的3D/AR互动技术 ** 帮助女性互动/沉浸式学习母乳喂养技巧 * 人工智能支持的虚拟母乳喂养支持小组 ** 使用户能够获得高质量的点对点/专业支持24/7* 人工智能支持的个性化虚拟支持者/伴侣 **（具有可定制的角色/特征），能够智能地识别用户的需求，并提供定制的母乳喂养/早期父母支持通过这个奖项，我将专注于扩大/加强我们在这些改变游戏规则的领域的研发，在AppStore上推出LatchAid，并与医疗保健组织建立合作伙伴关系，以大规模提供个性化，可访问的24/7数字母乳喂养支持/教育/社区。自2018年成立以来，LatchAid已经：* 从包括Innovate UK和EU在内的资助者那里筹集了100，000英镑以上的竞争性奖项/赠款，以加速应用程序的研发。*扩展到5人核心团队、4大洲30多人签约团队以及由顾问、合作伙伴和志愿者组成的多学科团队。*吸引了6大洲的Beta用户，称赞LatchAid应用程序是一项急需的革命性创新。与国内外母乳喂养/医疗保健组织和专家建立了强大的联系网络未来12个月将看到LatchAid最令人兴奋/关键的发展，包括应用程序的推出，B2C（英国/全球）市场的扩张，B2B合作伙伴关系的建立和投资的筹集，注入的资金/支持将为LatchAid的增长和影响增加最大的价值。这个奖项将改变我的生活，让我专注于LatchAid，加强我的领导力和创业技能。它将使我能够通过LatchAid转变数字母乳喂养支持，并提供最大的社会/环境/经济影响，所有这些都是后COVID世界特别需要的。