Compare Ethics - Establishing the First Verifiable Sustainable Impact Product Measurement and Impact Reporting Tool

道德比较 - 建立第一个可验证的可持续影响产品衡量和影响报告工具

• 批准号: 96028
• 金额: $ 6.37万
• 依托单位: COMPARE ETHICS LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=96028
• 关键词: Compare; Ethics; Establishing; First; Verifiable

Abbie Morris is a sustainability and policy expert. Previously Abbie has led global teams in solving complex policy challenges, including leading a Presidential campaign in West Africa. Now as Co-Founder and CEO of Compare Ethics, a start-up committed to using technology to solve challenges - Abbie has a unique insight on the socio-economic impact of investing in sustainability at scale, combatting greenwashing and building trust between consumers and businesses.Amid a landscape of purpose- and green-washing, only 10% of consumers trust the sustainability claims made by brands. Compare Ethics is the platform that verifies how sustainable and ethical products are and makes it very easy to find these products. Through our verification technology, we assess the claims made by brands and retailers on an individual product level - so that you have more transparency and can truly shop with confidence.Through our next phase of Compare Ethics, we want to make this even clearer - focusing on working with brands and retailers to fully showcase their positive impact through our new flagship Impact Widget and Impact Product Reporting. For example, we found purchasing the Ballerina Combi swimsuit from Aima Dora (a brand we work with) saves the equivalent of 6.8 km of driving emissions in its manufacturing process compared to industry standards and uses 13.9 plastic bottles recovered from the ocean.We also want to collect and share this valuable data and findings to not only help brands better work towards a more positive, circular supply chain but use as a tool to campaign and make real legislative change in the UK.

Abbie Morris是可持续发展和政策专家。此前，Abbie曾领导全球团队解决复杂的政策挑战，包括领导西非的总统竞选活动。作为Compare Ethics的联合创始人兼首席执行官，Abbie对大规模投资可持续发展、打击绿色清洗以及在消费者和企业之间建立信任的社会经济影响有着独特的见解。在一个充满目的和绿色清洗的环境中，只有10%的消费者信任品牌的可持续发展声明。Compare Ethics是一个验证产品的可持续性和道德性的平台，可以很容易地找到这些产品。通过我们的验证技术，我们可以评估品牌和零售商在单个产品层面上的声明，从而提高透明度，让您真正放心购物。通过我们的下一阶段比较道德，我们希望让这一点更加清晰-专注于与品牌和零售商合作，通过我们新的旗舰影响力小工具和影响力产品报告充分展示他们的积极影响。例如，我们发现从Aima Dora购买Ballerina Combi泳衣（与我们合作的一个品牌）在制造过程中与行业标准相比节省了相当于6.8公里的驾驶排放，并使用了13.9个从海洋中回收的塑料瓶。我们还希望收集和分享这些宝贵的数据和发现，不仅帮助品牌更好地朝着更积极的方向努力，循环供应链，但作为一种工具，以运动和使真实的立法改变在英国。