Pedalling for change: cultural geography for traffic congestion innovation

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This project aims to offer new knowledge about why commuter cycling has failed to increase at a time when leisure cycling grows exponentially. The project seeks to provide evidence about what cycling enables people to achieve through analysis of a database of media discourses, policies and most importantly the experiences of cyclists. Expected outcomes include an enhanced understanding of cycling as response to congestion and improved policy strategies for increasing purposeful cycling in cities including moving the focus from cycling participation rates to cultures of cycling. Australia will benefit from cycling growing as a mode of transport to attenuate traffic congestion in metropolitan centres.