Gaming the Mobile Wallet

玩手机钱包

• 批准号: 971331
• 金额: $ 6.36万
• 依托单位: HODOS MEDIA LIMITED
• 依托单位国家: 英国
• 项目类别: Small Business Research Initiative
• 财政年份: 2013
• 资助国家: 英国
• 起止时间: 2013 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=971331
• 关键词: Gaming; Mobile; Wallet

Every significant change in the popular uptake of personal computing devices over the last thirty years has been aided by the games and activities users have discovered and enjoyed on those devices. Games such as Solitaire to Pong to Snake to Angry Birds have familiarised millions with each phase of interacting with new technology. In this project, "Gaming the mobile wallet", we propose a gamified solution to mCommerce, introducing and engaging users with the concept of virtual payments using a mobile, digital wallet.We will use the psychology of play to monitor and change behaviour. We will test two aspects of this approach. Firstly, does it generate better awareness of transactions in real time: does a more engaged spender notice fraud sooner and can they take appropiate measures to report or stop it? Secondly, can location and context aware transactions be a supporting factor for authenticating or verifying transactions? We believe that carrying out transactions on the move are important aspects to the successful uptake of mCommerce. Since you need to be moving to conduct mobile commerce.Our approach will connect the initially foreign action of “swiping” a phone to the much more familiar environment of playing and socialising on the touch screen. It will translate the phone’s physical interactions with the world into interesting, useful and meaningful digital interactions, with the emphasis on visualisations of traditionally boring financial lists of transactional data. The transaction data will be matched against the player's location. A user will be able to see and understand their spending patterns. This will also provide a level of fraud proteciton.If a user can link a transaction to a location, place or game action, it will be easier to validate that transaction.The experience will extend beyond financial transactions. It will engage users with new technology, such as Near Field Communication (NFC) use. And improve their lives with choices of healthier and more environmentally beneficial behaviours. We would be happy to work with other competition winners, who may require a more fun approach to user engagement and move away from the possible “technology push”.The game will be accessible to those who find technology difficult to access or use. The experience will be light and impactful – disposable and compulsive. Just like any good game. And finally, the user will not be particularly aware that they are the first line in fraud protection.

在过去的30年里，个人计算设备的普及率的每一个重大变化都得益于用户在这些设备上发现和享受的游戏和活动。纸牌游戏、乒乓游戏、蛇游戏、愤怒的小鸟等游戏让数百万人熟悉了与新技术互动的每个阶段。在这个项目中，“玩移动的钱包”，我们提出了一个游戏化的解决方案，移动商务，介绍和吸引用户的概念，虚拟支付使用移动的，数字钱包。我们将使用玩的心理来监控和改变行为。我们将测试这种方法的两个方面。首先，它是否能在真实的时间内产生更好的交易意识：更投入的消费者是否能更快地发现欺诈行为，他们是否能采取适当的措施报告或阻止欺诈行为？第二，位置和上下文感知的交易是否可以成为认证或验证交易的支持因素？我们认为，在移动中进行交易是成功采用移动商务的重要方面。由于您需要移动进行移动的商务。我们的方法将连接最初的外国行动“刷”手机到更熟悉的环境中玩和社交的触摸屏上。它将把手机与世界的物理交互转化为有趣、有用和有意义的数字交互，重点是将传统上枯燥的交易数据财务清单可视化。交易数据将与玩家的位置相匹配。用户将能够看到和理解他们的消费模式。这也将提供一定程度的欺诈保护。如果用户可以将交易链接到一个位置，地点或游戏动作，那么验证该交易将更容易。这种体验将扩展到金融交易之外。它将吸引用户使用新技术，例如近场通信（NFC）。通过选择更健康和更环保的行为来改善生活。我们很乐意与其他竞赛获奖者合作，他们可能需要一种更有趣的用户参与方式，并远离可能的“技术推动”。游戏将面向那些难以访问或使用技术的人。这种体验将是轻松而有影响力的--一次性的和强迫性的。就像任何好游戏一样。最后，用户不会特别意识到他们是欺诈保护的第一线。