IDLE (Incentivising Drivers to Lessen Emissions)

我们应该得到清新的空气。空气污染加剧了全球变暖和环境破坏，损害了我们的健康，降低了我们的生活质量。欧洲和世界各地的环境政策制定者越来越关注如何解决这些成本，但他们发现进展来之不易。空气污染的最大贡献者在经济上扮演着重要角色，而限制活动本身也带来了问题。我们正在提出一个简单的解决方案，它不仅避免对具有重要经济意义的行业施加成本，而且在减少污染的同时积极为它们节省资金。造成我们城市空气污染的最大因素之一是车辆。虽然其中一些排放是做生意不可避免的后果，但许多排放是由用户的低效造成的，比如让发动机空转。我们有解决这些行为低效问题的经验。在与维珍大西洋航空公司的试验中，我们通过向飞行员提供与他们的燃油消耗挂钩的慈善激励，显著降低了燃油消耗(15%)和自我报告的工作满意度(Gosnell等人，2018年)。在这项研究的基础上，我们目前正在开发SIGNOL-一种软件产品，将为飞行员提供个性化的反馈和燃料使用目标。IDLE(激励司机减少排放)--我们的下一款产品--将采用一种新颖的方法来解决大型车辆的燃油效率问题。IDLE将结合基于云的平台、远程信息处理数据分析、计量经济学和行为科学来提供激励和目标，为车辆司机、操作员和燃料经理服务。我们已经获得了英国两家最大的建筑公司的书面支持，并相信我们很快就能证明我们的方法的价值。我们的初步分析表明，这种方法具有重大价值，但尚未实现。为此，我们提议与英国高速公路公司和两家建筑公司进行为期8周的可行性研究。这将探索有关数据传输、访问和所有权的问题，还将使我们能够检查我们希望改变哪些行为(如发动机空转)、目前向运营商提供的激励结构、分包商的角色以及我们可以使用哪些沟通渠道。在研究结束时，我们打算设计一项完全随机对照试验，在现场测试我们的新解决方案。

We deserve clean air. Air pollution contributes to global warming and environmental damage, harms our health, and reduces our quality of life. Environmental policymakers across Europe and the world are increasingly focusing on how to tackle these costs but have found progress hard to come by. The most significant contributors to air pollution play significant economic roles, and curtailing activity presents its own problems. We are proposing a simple solution which not only avoids imposing costs on economically significant industries, but which actively saves them money while cutting pollution. Some of the largest contributors to air pollution in our cities are vehicles. While some of these emissions are an inevitable consequence of doing business, many result from user inefficiencies such as leaving engines idling. We have experience in tackling these behavioural inefficiencies. In trials with Virgin Atlantic Airways, we were able to generate significant reductions in fuel consumption (15%) and self-reported job satisfaction (Gosnell et al., 2018) by offering pilots charitable incentives linked to their fuel consumption. Building upon this research, we are currently developing Signol - a software product which will provide pilots with personalised feedback and targets for fuel use. IDLE (Incentivising Drivers to Lessen Emissions) – our next product - will take a novel approach to tackling the fuel efficiency of large vehicles. IDLE will combine a cloud-based platform, telematic data analytics, econometrics, and behavioural science to deliver incentives and targets which work for the vehicle drivers, operatives, and fuel managers. We have already obtained the written support of two of the UK’s largest construction firms, and believe that we will quickly be able to demonstrate the value of our approach. Our initial analysis demonstrates significant value from this approach, which has not been realised yet. To this end, we are proposing an 8 week feasibility study with Highways England and two construction companies. This would explore issues around data transfer, access, and ownership, and would also allow us to examine which behaviours (like engine idling) we wish to change, the incentive structures currently offered to operators, the role of subcontractors, and which communication channels are available to us. At the end of the study, we intend to design a full randomised control trial for testing our new solution in the field.