Spectacular environmentalisms: Celebrity and the mediation of environmental change

壮观的环保主义：名人与环境变化的调解

• 批准号: AH/H039279/1
• 负责人: Michael Goodman
• 金额: $ 3.02万
• 依托单位: King's College London
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2010
• 资助国家: 英国
• 起止时间: 2010 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FH039279%2F1
• 关键词: Spectacular; environmentalisms; Celebrity; mediation; environmental

This network has emerged out of a series of past unfunded meetings which have proven challenging and fruitful. The goal of this bid is to develop this embryonic network and to use this research to contribute to public debate through the involvement of artists and NGO media practitioners.The phenomenon we are exploring is best summed up by Harrison Ford's chest. This US actor and prominent environmentalist released a video of himself receiving a brutal chest wax to draw attention to the threat of deforestation to climate change on behalf of the NGO 'Conservation International'. His actions epitomise a growing prominence of media and celebrity in environmental affairs and the growth of particularly 'spectacular' environmental media. Thus, David Attenborough has been voted Britain's most trusted celebrity; organisations like Global Cool and Ecorazzi.com enlist celebrity supporters; and Steve Irwin's death was the most searched for news in Google in 2006. Academic work is beginning to investigate the increasingly powerful connections between celebrity and environment: newspaper articles linking celebrities and climate change have increased substantially with the period of 2005-2006 showing a 500% increase from the previous year alone.The interaction of celebrity and the environment is not new. The Adamsons won fame for their relationship with lions and advocacy for conservation in East Africa in the 1960s. 'Grey Owl' spoke to packed audiences in the 1930s in the UK and Canada. John Muir was revered the early 1900s for his role in US conservation and his pilgrimage to Thoreau's grave. Before Irwin was wrestling crocodiles, Frank Buck jumped on a (dead) tiger for the cameras in the 1930s. Wildlife film has been producing celebrity conservationists for decades (e.g. Attenborough, Cousteau, Goodall, Durrell). Yet, the longevity of the interactions makes recent developments all the more interesting, for it means we are better able to understand what is different about them. For example, we can see how celebrity involvement in climate change issues (e.g. DiCaprio, Madonna) reshapes previous interactions with the environment, how conservation NGOs have (re)formulate their interactions with celebrity, how wildlife film has restructured for contemporary audiences and how celebrity itself has expanded in its outlets and, especially, its power/impacts. Turning analytical lenses to today's relations between celebrity and environmentalism allows us to explore the cultural and political economies/ecologies of media events alongside the work of politicians, NGOs and 'green' corporate capital. This proposed network of scholars from a variety of disciplines-in combination with environmental media/communications practitioners-is tied to the exploration of these phenomena and their implications. The research interests of this proposed network include the history of wildlife film, the activities of conservation NGOs, the climate change 'industry', the political economy of wildlife conservation, celebrity activism, sustainable consumption and interpretations of environmental discourse in film and text. Practitioners include members of NGOs working with celebrity-fronted campaigns, other 'spectacular' media/marketing forms and film-markers devoted to representing environmental concerns and the 'environment' more broadly. Their perspective is invaluable to enable the transference of insights to and from those engaged in the creation of these representations which have great impact on public perceptions of environmental issues and our political responses. We contend that only a cross- and inter-disciplinary grouping as proposed here-scholars from English, cultural/media studies, geography, sociology and development studies-in combination with those engaged in the dissemination of environmental media and marketing, will be able to prise open the complexities of the growing imbrications among celebrities, environmentalism and media power.

这一网络是在过去一系列没有资金的会议之后出现的，这些会议证明是富有挑战性和富有成果的。这次竞标的目标是发展这个萌芽中的网络，并通过艺术家和非政府组织媒体从业者的参与，利用这项研究为公共辩论做出贡献。我们正在探索的现象最好用哈里森·福特的胸部来概括。这位美国演员和著名的环保主义者发布了一段自己接受残酷胸部蜡的视频，以引起人们对非政府组织“保护国际”的森林砍伐对气候变化的威胁的关注。他的行动集中体现了媒体和名人在环境事务中日益突出的地位，以及特别“壮观”的环境媒体的增长。因此，大卫阿滕伯勒被选为英国最值得信赖的名人;像全球酷和Ecorazzi.com这样的组织招募名人的支持者;史蒂夫欧文的死亡是2006年谷歌搜索最多的新闻。学术工作开始调查名人与环境之间日益强大的联系：将名人与气候变化联系起来的报纸文章大幅增加，仅2005-2006年就比前一年增加了500%。名人与环境的相互作用并不是什么新鲜事。亚当森夫妇因与狮子的关系和20世纪60年代在东非倡导保护而闻名。《灰猫头鹰》在20世纪30年代的英国和加拿大向座无虚席的观众发表了演讲。约翰·缪尔在20世纪初因其在美国自然保护中的作用和对梭罗坟墓的朝圣而受到尊敬。在欧文和鳄鱼摔跤之前，弗兰克·巴克在20世纪30年代跳上了一只（死）老虎的镜头。几十年来，野生动物电影一直在培养名人保护主义者（例如Attenborough，Cousteau，Goodall，Durrell）。然而，相互作用的持久性使最近的发展更加有趣，因为这意味着我们能够更好地理解它们的不同之处。例如，我们可以看到名人参与气候变化问题（例如迪卡普里奥，麦当娜）如何重塑以前与环境的互动，保护非政府组织如何（重新）制定他们与名人的互动，野生动物电影如何为当代观众进行重组，以及名人本身如何扩大其渠道，特别是其权力/影响。将分析镜头转向当今名人与环保主义之间的关系，使我们能够探索媒体事件的文化和政治经济/生态，以及政治家，非政府组织和“绿色”企业资本的工作。这个由来自不同学科的学者组成的网络与环境媒体/通信专家相结合，与这些现象及其影响的探索有关。这个拟议的网络的研究兴趣包括野生动物电影的历史，保护非政府组织的活动，气候变化“行业”，野生动物保护的政治经济学，名人行动主义，可持续消费和电影和文本中的环境话语的解释。从业人员包括非政府组织的成员，他们参与了以名人为代表的运动、其他“壮观的”媒体/营销形式以及致力于更广泛地代表环境问题和“环境”的电影标记。他们的观点是非常宝贵的，使见解的转移，并从那些参与创造这些代表，有很大的影响公众对环境问题的看法和我们的政治反应。我们认为，只有一个跨学科和跨学科的群体，如这里提出的学者从英语，文化/媒体研究，地理学，社会学和发展研究相结合，与那些从事环境媒体和营销的传播，将能够撬开的复杂性之间的名人，环保主义和媒体权力日益重叠。

项目成果

Translocal celebrity activism: shark-protection campaigns in mainland China

跨地域名人行动主义：中国大陆的鲨鱼保护运动

• DOI: 10.1080/17524032.2016.1198822
• 发表时间: 2016
• 期刊: Environmental Communication
• 作者: Jeffreys E

Spectacular Foodscapes FOOD CELEBRITIES AND THE POLITICS OF LIFESTYLE MEDIATION IN AN AGE OF INEQUALITY

• DOI: 10.2752/175174415x14180391604369
• 发表时间: 2015-06-01
• 期刊: FOOD CULTURE & SOCIETY
• 影响因子: 1
• 作者: Johnston, Josee;Goodman, Michael K.
• 通讯作者: Goodman, Michael K.

Belligerent broadcasting, male anti-authoritarianism and anti-environmentalism: the case of Top Gear (BBC, 2002-2015)

好战的广播、男性反独裁主义和反环保主义：《Top Gear》案例（BBC，2002-2015）

• DOI: 10.1080/17524032.2016.1211161
• 发表时间: 2016
• 期刊: Environmental Communication
• 作者: Drake P

Critical practice and the public pedagogy of environmental and conservation media

环境和保护媒体的批判实践和公共教育学

• DOI: 10.1080/13504622.2011.618625
• 发表时间: 2011
• 期刊: Environmental Education Research
• 影响因子: 3.2
• 作者: Blewitt J

Spectacular environmentalisms: media, knowledge and the framing of ecological politics

壮观的环保主义：媒体、知识和生态政治的框架

• DOI: 10.1080/17524032.2016.1219489
• 发表时间: 2016
• 期刊: Environmental Communication
• 作者: Goodman M