MediaLive: Towards a sustainable Live Interpretation Delivery Model for the National Media Museum, Bradford

该项目跨越了AHRC的三个学科领域：媒体、博物馆研究和戏剧与戏剧研究。MediaLive是利兹大学表演与文化产业学院（PCI）的学者和位于布拉德福德的国家媒体博物馆（NMeM）学习团队成员之间的合作项目。NMeM是国家科学与工业博物馆（NMSI）的一部分，包括科学博物馆和国家铁路博物馆。该项目将借鉴利兹学者在以下方面的专业知识：(1)博物馆讲解和表演；(2)表演者培训的理论实践；(3)在互动环境中使用新技术。博物馆教育专业知识和媒体专业知识将由合作组织NMeM提供。博士项目与博物馆新的现场解说项目的发展和实施直接相关，这是博物馆未来五年的主要战略目标之一，也符合其使命宣言：“帮助观众探索媒体的艺术、技术、社会和文化影响，了解不同的媒体如何反映和塑造我们的生活和我们生活的世界”。以下是项目合作伙伴设想的一系列潜在研究项目的基本目标：根据被提名学生的具体研究兴趣和技能：*探索博物馆所拥有的具有国家重要性的媒体藏品的现场解说方法*为博物馆的战略计划制定一个可持续的表演解说计划*将培训和支持纳入解说策略*开发最多三个新的现场解说例子*确保动画，*通过基于实践的发展、分析和反思，为博物馆现场活动组合的未来发展提供信息。直接影响将是NMeM解释者、管理人员和受众，作为一个实践主导的项目，后者很容易在3年内超过50万人。NMSI博物馆，已经有了自己的有针对性的培训解说员，也从围绕媒体解释的特定问题产生的知识中获益。NMeM中有一些独特的新获得的资源，其中一些尚未被充分开发或解释。一个新的视频游戏档案和Ray Harryhausen档案就是两个例子，有望通过新的受众进一步扩大影响。这项研究将有利于双方合作伙伴发展博物馆的研究活动，并为大学提供一个与拥有独特藏品的国家博物馆合作的机会。这种合作对学术合作伙伴的好处可以总结如下：*有机会进一步发展以实践为基础的博士研究概况，并有面向公众的成果。*将与NMeM的工作关系扩展为指定的研究项目，为PCI员工提供未来合作的范围。*进一步巩固CDA奖励成功和发展合作的博士专家社区。*加强和多样化博物馆目前的研究活动。对行业合作伙伴的好处可以总结如下：*将博物馆的使命扩展为专门的媒体现场解说。*在详细的学术研究和测试的基础上，制定可持续的现场口译计划。*提高NMSI作为一个具有浓厚学术兴趣的组织的形象。该研究将直接应用于博物馆和NMSI更广泛的现场解说策略的发展，并将影响

The project crosses three of the AHRC's subject areas, Media, Museum Studies and Drama and Theatre Studies. MediaLive is a collaborative project between academics from the University of Leeds' School of Performance and Cultural Industries (PCI) and members of the Learning team at the National Media Museum (NMeM), based in Bradford. NMeM is part of the National Museum of Science and Industry (NMSI), including the Science Museum and the National Railway Museum. The project will draw upon Leeds academics' expertise in i) museum interpretation and performance, ii) the theoretical practices of performer training iii) use of new technologies in interactive environments. Museum education specialisms and media expertise will be provided by the partner organization, NMeM. The PhD project is directly aligned with the development and implementation of a new live interpretation programme at the museum, one of the Museum's key strategic aims over the next five years and consonant with its mission statement: 'helping audiences explore the artistic, technological, social and cultural impact of media and understanding how different media reflect and shape our lives and world in which we live'. The following broad set of objectives underpin the range of potential research projects envisaged by the project partners, dependent on the specific research interests and skills of the nominated student:*To explore methods of live interpretation specific to the media collections held by the museum which are of national importance *To develop a sustainable performed interpretation programme for the future mapped closely onto the Museum's strategic plan*To integrate training and support into the interpretation strategy*To develop up to three new live interpretation examples*To ensure animation, film and/or other recorded media as appropriate are included in the live offer*To inform the future development of a museum portfolio of live events through practice based development, analysis and reflection. The immediate impact will be on NMeM Explainers, managers and audiences, and as a practice-led project the latter could easily be in excess of half a million people over 3 years. NMSI museums, already with their own targeted training for Explainers, serve to gain too from the knowledge generated around the particular issues of media interpretation. There are several unique and newly acquired resources housed in the NMeM, some of which have not been fully exploited or interpreted. A new video-games archive and the Ray Harryhausen archive are two examples expected to widen the impact further, through new audiences. This research will be of benefit to both partners in terms of developing the Museum's research activity and providing the University with an opportunity to engage with a national museum with unique collections. The perceived benefits of this collaboration for the academic partner can be summarised thus:*Opportunity to develop further a profile of practice-based doctoral research with a public facing outcome.*Expansion of a working relationship with NMeM into a designated research project with scope for PCI staff to collaborate in the future.*Further consolidation of CDA awards success and development of a collaborative PhD community of experts.*Enhancement and diversification of current research activity in Museum performance.The perceived benefits for the industry partner can be summarised thus:*Expansion of the Museum's mission into dedicated Live Interpretation for media.*Development of a sustainable live interpretation programme founded on detailed academic research and testing.*Raising of the profile of NMSI as an organization with strong academic interests.The research will be applied directly in the development of a live interpretation strategy for the museum and for NMSI more widely, and will impact on