Promoting Player's: Smoking, Advertising and Consumer Culture 1960-1980

促进球员的发展：吸烟、广告和消费文化 1960-1980

• 批准号: AH/I024011/1
• 负责人: Elizabeth Harvey
• 金额: $ 6.91万
• 依托单位: University of Nottingham
• 依托单位国家: 英国
• 项目类别: Training Grant
• 财政年份: 2011
• 资助国家: 英国
• 起止时间: 2011 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FI024011%2F1
• 关键词: Promoting; Player; Smoking; Advertising; Consumer

Context of the research:In terms of the proposed partnership between the University of Nottingham and Nottingham City Museums and Galleries, this PhD project builds on the Knowledge Transfer Partnership launched in September 2009 to develop the Player's Advertising Archive, a resource donated to the Museums and Galleries in the 1980s but never before accessible for research.In terms of the research context, the PhD will address key issues in the history of smoking and tobacco advertising during the 1960s and 1970s using the hitherto untapped resources of the Player's Advertising Archive as well as printed sources and other unpublished material. The 1960s and 1970s were an era when the medical establishment's increasingly forceful messages on the damaging effects of smoking elicited limited, though gradually increasing intervention by successive UK governments to restrict tobacco advertising, coupled with voluntary agreements on the images used in advertising (1962, 1975) and the printing of health warnings on cigarette packets (1971). Tobacco companies adapted to a public climate that increasingly linked smoking with health issues by channelling growing expenditure into advertising campaigns and diversifying their promotional strategies. Cigarette marketing innovations of the 1960s included a wide range of new, mostly filtered brands, the launch of new coupon schemes, and a vigorous promotion of brands through sports sponsorship and the patronage of arts and entertainment. Player's took a major part in these developments, both in lobbying against proposals to limit cigarette advertising and promotion, and by setting the pace in sports and entertainment sponsorship. Aims and Objectives:The aims and objectives of the collaborative PhD project are:- to use the rich resources of the Advertising Archive in order to explore two key decades in the history of Player's and shed light on how cigarette promotion in the key decades of the 1960s and 1970s sought in practice to embed a 'culture of smoking' locally and nationally and in different spheres of everyday life, consumer culture, leisure and entertainment;- to enhance the Advertising Archive by continuing the cataloguing work already begun, with a particular focus on promotional materials and artwork relating to sports, arts and entertainment;- to create a new resource for Nottingham City Museums and Galleries in the form of an oral history archive on the history of Player's, consisting of c. 30 interviews with former employees- to provide input into an accessible publication with Nottinghamshire Archives and an exhibition at the University's Weston Gallery.Potential applications and benefits:The PhD will aim to offer a new understanding of the persistence of a 'culture of smoking' even during a period when the risks of smoking were becoming established in the public mind. Fresh knowledge can also be expected on the leisure and consumer culture of the 1960s and 1970s, notably the history of sports and leisure sponsorship.In addition to intellectual benefits, it is anticipated that the collaborative PhD will be of significant benefit to Nottingham City Museums and Galleries by providing a continuing input into the development and cataloguing of the John Player Advertising Archive, which is one of its most significant collections of images and artefacts.Creating an oral history archive will ensure a continuing relationship between Nottingham City Museums and Galleries and the community of former Player's employees. In so doing it will help cultivate an important dimension of the city's heritage and provide a context in which the experiences of a broad cross-section of Nottingham's residents can be recorded, shared and appreciated.Finally, the project will raise the profile of Nottingham City Museums and Galleries both within the heritag

研究背景：根据诺丁汉大学和诺丁汉城市博物馆和画廊之间拟议的合作伙伴关系，本博士项目建立在2009年9月启动的知识转移伙伴关系的基础上，以开发球员广告档案，这是20世纪80年代捐赠给博物馆和画廊的资源，但之前从未用于研究。在研究背景方面，博士将利用球员广告档案迄今未开发的资源以及印刷来源和其他未出版的材料，解决20世纪60年代和70年代吸烟和烟草广告历史上的关键问题。在20世纪60年代和70年代，医疗机构对吸烟危害性的宣传越来越有力，这引起了英国历届政府对限制烟草广告的有限干预，尽管干预力度逐渐增加，再加上关于广告中使用的图像的自愿协议（1962年，1975年）和在烟盒上印刷健康警告（1971年）。烟草公司适应了吸烟与健康问题日益联系在一起的公众氛围，将越来越多的支出用于广告宣传，并使其促销战略多样化。20世纪60年代的卷烟营销创新包括一系列新的，大多是过滤品牌，推出新的优惠券计划，以及通过体育赞助和艺术和娱乐赞助来大力推广品牌。球员俱乐部在这些发展中发挥了重要作用，既游说反对限制香烟广告和促销的提案，又在体育和娱乐赞助方面发挥了带头作用。目的和目标：合作博士项目的目的和目标是：-利用广告档案的丰富资源，以探索球员的历史上的两个关键十年，并阐明如何在20世纪60年代和70年代的关键十年香烟促销寻求在实践中嵌入一个“吸烟文化”本地和全国，并在日常生活，消费文化，休闲和娱乐的不同领域;- 加强广告档案，继续进行已开始的编目工作，特别侧重于与体育有关的宣传材料和艺术品，艺术和娱乐;-以口述历史档案的形式为诺丁汉市博物馆和画廊创建一个新的资源，包括c. 30与前雇员的采访-提供投入到一个无障碍出版物与诺丁汉郡档案馆和在大学的韦斯顿画廊的展览。潜在的应用和好处：博士将旨在提供一个新的理解的持久性的“吸烟文化”，即使在吸烟的风险已成为建立在公众心目中的时期。新的知识也可以在20世纪60年代和70年代的休闲和消费文化，特别是体育和休闲赞助的历史。除了智力上的好处，预计合作博士将显着受益于诺丁汉城市博物馆和画廊提供持续投入到约翰球员广告档案的发展和编目，这是其最重要的图像和文物收藏之一。创建一个口述历史档案将确保诺丁汉城市博物馆和画廊与前球员的雇员社区之间的持续关系。这样做将有助于培养城市遗产的一个重要方面，并提供一个背景，使诺丁汉居民的广泛代表性的经验可以被记录，分享和欣赏。最后，该项目将提高诺丁汉城市博物馆和画廊的形象，