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Consuming Authenticities: Time, Place and the Past in the Construction of "Authentic" Foods and Drinks

消费真实性：“真实”食品和饮料构建中的时间、地点和过去

基本信息

批准号：
AH/M006018/1
负责人：
Deborah Toner
金额：
$ 5.94万
依托单位：
University of Leicester
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2014
资助国家：
英国
起止时间：
2014 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FM006018%2F1
关键词：
Consuming Authenticities Time Place Past

项目摘要

Cultural products often depend on ideas about authenticity for commercial success, eliciting emotional responses from consumers and evoking a sense of local, ethnic or even national identity. To designate a product as authentic can be a politically, economically and culturally charged process involving multiple levels of meaning. Authenticity can be an official legal status; it can be used as a cynical marketing ploy; it can reflect a sense of cultural belonging; it can constitute a defence of particular production practices. Such ideas of authenticity are fundamentally constructed through narratives about the past and future, and employ various temporal concepts used to join together distinct pasts, presents and futures. Producing or consuming a product deemed authentic offers a means of enacting or performing values associated with particular interpretations of the past or visions for the future. In this sense, authenticity can be a central ingredient in the celebration, commemoration or valorisation of different identities, cultures, histories and socio-economic practices. However, it can also marginalise, exclude, exploit or damage others. Consuming Authenticities will examine how and why narratives about the past and future are used to construct ideas about the authenticity of specific cultural products. The project will reflect closely on the power relationships-across socio-economic, racial, gender and/or generational lines-that are involved in prioritising, selecting and excluding different temporal narratives from these ideas of authenticity.These questions will be addressed through four case studies on foods and drinks that are, or have been, emblematic of particular identities and cultures around the world: pulque (an alcoholic drink from Central Mexico), acarajé (a street snack from Brazil), flaounes (celebration Easter pies from Cyprus) and Welsh cider. Exploring relatively everyday items of cultural consumption from multi-national contexts will enable us to incorporate diverse perspectives and experiences into the research process and explore how ideas about authenticity are received by audiences from different cultural backgrounds. A range of non-HE collaborators, including food writers, cooks, producers, retailers, and migrant community groups, will be invited to contribute their own impressions about the authenticities of each product during participatory events; in turn, their views will be integrated into the project's central output, a recipe-style book. This project will examine how and why temporal concepts that are routinely mobilised to connect together understandings of the past, experiences of the present, and visions for the future -like origins, timelessness and tradition- are used to construct authenticity in different contexts. We will also assess the relationship between these temporal categories and the spatial, or place-based, concepts that contribute to constructions of authenticity, such as locality, homeland and metropolis. By bringing together temporal and place-based concerns, the project seeks to develop the CFF theme by providing a methodological model for analysing other temporal concepts (e.g. progress, legacy) and how other cultural products and experiences (e.g. heritage sites) are constructed as authentic.The project draws on academic expertise from several disciplines, including history, post-colonial literature, linguistics and anthropology, and explores four cases that range across two centuries and two continents. This academic team will work closely with the People's Collection Wales, a project partner with extensive experience of public engagement, to engage food producers, promoters, consumer groups and the general public. We will therefore embed knowledge exchange in the research process, so that cross-disciplinary and cross-period insights inform the different case studies, and a genuine dialogue can occur between academics and non-HEI stakeholders.

文化产品往往依赖于关于真实性的想法来获得商业成功，引起消费者的情感反应，唤起地方、种族甚至民族认同感。将一个产品指定为真品可能是一个充满政治、经济和文化色彩的过程，涉及多个层面的意义。真实性可以是一种正式的法律的地位;可以被用作一种玩世不恭的营销策略;可以反映一种文化归属感;可以构成对特定生产做法的辩护。这种真实性的概念基本上是通过对过去和未来的叙述来构建的，并使用各种时间概念来连接不同的过去，现在和未来。生产或消费一种被认为是真品的产品，提供了一种手段，可以颁布或执行与对过去或未来愿景的特定解释相关的价值观。从这个意义上说，真实性可以成为庆祝、纪念或评价不同身份、文化、历史和社会经济实践的核心要素。然而，它也可能边缘化、排斥、剥削或损害他人。消费真实性将研究如何以及为什么关于过去和未来的叙述被用来构建关于特定文化产品真实性的想法。该项目将密切关注权力关系--跨越社会经济、种族、性别和/或代际线--这些权力关系涉及从这些真实性观念中优先考虑、选择和排除不同的时间叙事。这些问题将通过四个关于食品和饮料的案例研究来解决，这些食品和饮料是或曾经是世界各地特定身份和文化的象征：pulque（一种来自墨西哥中部的酒精饮料），acarajé（一种来自巴西的街头小吃），flaounes（来自塞浦路斯的庆祝复活节馅饼）和威尔士苹果酒。从多国背景中探索文化消费的相对日常项目将使我们能够将不同的观点和经验纳入研究过程，并探索来自不同文化背景的观众如何接受关于真实性的想法。一系列非HE合作者，包括食品作家，厨师，生产商，零售商和移民社区团体，将被邀请在参与活动期间贡献自己对每种产品真实性的印象;反过来，他们的观点将被整合到项目的中心输出，一本食谱式的书。这个项目将研究如何以及为什么时间的概念，经常动员连接在一起的理解过去，现在的经验，和未来的愿景-如起源，永恒性和传统-被用来构建在不同的背景下的真实性。我们还将评估这些时间类别与空间或基于地点的概念之间的关系，这些概念有助于构建真实性，如地方，家园和大都会。通过将时间和基于地点的关注结合起来，该项目试图通过提供分析其他时间概念的方法模型来发展CFF主题（如进步、遗产）以及其他文化产品和经验（例如遗产地）是真实的。该项目借鉴了多个学科的学术专长，包括历史学、后殖民文学、语言学和人类学，并探讨了跨越两个世纪和两大洲的四个案例。这个学术团队将与威尔士人民收藏馆密切合作，这是一个具有丰富公众参与经验的项目合作伙伴，以吸引食品生产者，促销员，消费者团体和公众。因此，我们将在研究过程中嵌入知识交流，以便跨学科和跨时期的见解为不同的案例研究提供信息，并在学者和非HEI利益相关者之间进行真正的对话。