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Television from small nations: building a network for cultural and commercial success

小国家电视：建立文化和商业成功的网络

基本信息

批准号：
AH/M011348/1
负责人：
Ruth Ann McElroy
金额：
$ 4.67万
依托单位：
University of South Wales
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2015
资助国家：
英国
起止时间：
2015 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FM011348%2F1
关键词：
Television small nations building network

项目摘要

This multidisciplinary, international research network addresses the specific challenges and opportunities facing television broadcasters and producers in small nations. For small nations the television industry performs a number of important cultural, political and economic functions: constructing cultural identities, contributing towards a democratic public sphere, and enabling minority-languages to thrive in the modern world. However, several structural challenges shape their TV industries including less access to talent, fewer capital resources, higher production costs, and a smaller market for advertising and license fee revenue. The network directly addresses these imperatives by drawing together academic experts and key stakeholders in the television industry, and enabling them to identify the necessary conditions for sustained success in both cultural and commercial terms.We will facilitate exchange of best practice between small nations. Recognising that the recipes for success are diverse, the academic expertise will be drawn from the fields of broadcasting policy, digital economy, drama, minority-language media, and television studies. The active participation of international broadcasters and industry (TG4, S4C, RTS, EBU) is vital to the network and its objectives. Workshops will identify the necessary conditions for TV from small nations to thrive; provide evidence of success that supports cultural, linguistic and economic sustainability; establish case studies of good practice for overcoming these barriers (to be disseminated via a public project website); and produce an agenda for further research and collaboration. The network will deepen academic understanding by sharing network findings at conferences and through publishing original research based on what we learn through comparative exchange. The network's legacy will also include a training package and workshops for junior researchers addressing methodological aspects of researching TV in small nations.This international network of academic and industry partners will meet at 3 thematic workshops:Workshop 1 University of South Wales: Internationalisation: challenges and opportunities for small nationsWorkshop 2 S4C: Digital Innovation: recipes for cultural and commercial successWorkshop 3 Aarhus University: Sustaining Talent in small nationsThis network offers a unique space for comparative analysis and exchange between TV scholars, producers, broadcasters and intermediaries in small nations. It will provide both for the identification of those opportunities and problems that are specific to television in small nations, and for insights into how best these challenges have been exploited for cultural and commercial success. It will address the gap in academic research on television in small nations and establish an agenda for future collaborative research and publications in the field. The Centre for Media and Culture in Small Nations has substantial multidisciplinary expertise in the field, evident in works such as Steve Blandford (ed) Theatre and Performance in Small Nations (Intellect, 2013) and Richard Hand & Mary Traynor (ed) Radio in Small Nations (UWP, 2012). It has a proven track-record of collaboration with arts and industry partners including BBC and National Theatre Wales. McElroy (co-director of the Centre), will lead the network, working closely with Dr Anne-Marit Waade and her team at Aarhus University (Denmark), to deliver an international analysis of the recipes for commercial and cultural success. The network is geared towards supporting exchanges across national and disciplinary borders in order better to understand how television in small nations can build its economic capacity (e.g. via international exports of drama) whilst also maintaining vital cultural and linguistic commitments to the audiences it serves (e.g. via enhancing digital content, subtitling and multiplatform delivery)

这个多学科的国际研究网络解决了小国电视广播公司和制作人面临的具体挑战和机遇。对于小国来说，电视业发挥着许多重要的文化、政治和经济功能：构建文化身份，为民主公共领域做出贡献，并使少数民族语言在现代世界中蓬勃发展。然而，一些结构性挑战塑造了他们的电视行业，包括人才较少，资本资源较少，生产成本较高，广告和许可费收入市场较小。该网络将学术专家和电视行业的主要利益攸关方聚集在一起，使他们能够确定在文化和商业方面取得持续成功的必要条件，从而直接解决这些迫切需要，我们将促进小国之间交流最佳做法。认识到成功的秘诀是多种多样的，学术专业知识将从广播政策，数字经济，戏剧，少数民族语言媒体和电视研究等领域汲取。国际广播公司和行业（TG 4、S4 C、RTS、EBU）的积极参与对网络及其目标至关重要。讲习班将确定小国电视蓬勃发展的必要条件;提供支持文化、语言和经济可持续性的成功证据;建立克服这些障碍的良好做法的案例研究（通过公共项目网站传播）;并制定进一步研究和合作的议程。该网络将通过在会议上分享网络研究成果，并通过出版基于我们通过比较交流所学到的内容的原创研究，加深学术理解。该网络的遗产还将包括一个培训包和研讨会，为初级研究人员解决在小国研究电视的方法方面。这个学术和行业合作伙伴的国际网络将在3个专题研讨会上会面：研讨会1南威尔士大学：国际化：小国的挑战和机遇研讨会2 S4 C：数字创新：文化和商业成功的秘诀研讨会3奥胡斯大学：该网络为小国的电视学者、制作人、广播公司和中介机构之间的比较分析和交流提供了一个独特的空间。它将有助于确定小国电视所特有的机会和问题，并有助于深入了解如何最好地利用这些挑战，以取得文化和商业成功。它将解决小国在电视学术研究方面的差距，并为该领域未来的合作研究和出版物制定议程。小国媒体和文化中心在该领域拥有大量的多学科专业知识，如Steve Blandford（艾德编）的《小国戏剧和表演》（Intellect，2013年）和Richard Hand和玛丽Traynor（艾德编）的《小国广播》（UWP，2012年）。它与包括BBC和威尔士国家剧院在内的艺术和行业合作伙伴有着良好的合作记录。McElroy（该中心的联合主任）将领导该网络，与奥胡斯大学（丹麦）的Anne-Marit Waade博士及其团队密切合作，对商业和文化成功的秘诀进行国际分析。该网络旨在支持跨国界和学科的交流，以便更好地了解小国的电视如何能够建立其经济能力（例如通过戏剧的国际出口），同时也保持对其所服务的观众的重要文化和语言承诺（例如通过加强数字内容，字幕和多平台交付）。