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Survival of the Weakest: Preserving and Analysing Born-Digital Records to Understand How Small Poetry Publishers Survive in the Global Marketplace

弱者生存：保存和分析原生数字记录以了解小型诗歌出版商如何在全球市场中生存

基本信息

批准号：
AH/R00773X/1
负责人：
Lise Jaillant
金额：
$ 24.84万
依托单位：
Loughborough University
依托单位国家：
英国
项目类别：
Fellowship
财政年份：
2018
资助国家：
英国
起止时间：
2018 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FR00773X%2F1
关键词：
Survival Weakest Preserving Analysing Born

项目摘要

Drawing on previously inaccessible born-digital records, this project seeks to understand how small poetry publishers survive in a global marketplace dominated by large, multinational publishing firms. It focuses on the specific case of Carcanet Press, an internationally-recognised poetry publisher. In March 1999, Carcanet bought the core of the poetry list of Oxford University Press. With Oxford's complete abandonment of the field, a small provincial press had become a world-leading publisher of poetry. But this evolution did not happen overnight. Founded in 1969 by Michael Schmidt and Peter Jones, Carcanet moved from Oxford to Manchester in 1972. The press went on to build a diverse list, including poetry in translation and by neglected women poets. Among the distinguished writers associated with Carcanet are Elizabeth Jennings, Ted Hughes and many others. The central argument of the project is that Carcanet has successfully targeted niches of poetry "users" interested in a total artistic experience not limited to solitary reading. From its origins, Carcanet actively promoted its list in literary festivals and other events, before leveraging the technological revolution to engage with new audiences. The Carcanet brand is a good example of "disruptive innovation" (to use an influential concept developed by the Harvard business professor Clayton Christensen). While other firms relied on the prestige of poetry in traditional literary centres, Carcanet has created new markets from its base in Manchester. In short, Carcanet has found a way to turn non-consumers into new consumers of poetry - who read poems on their tablets or phones, listen to podcasts and watch videos of poetry performances. Despite its importance in the literary landscape, Carcanet has attracted little scholarly attention - in part because the largest part of its archive is closed to researchers. This archive, which comprises born-digital as well as analogue records, is held at the John Rylands Library (Manchester). The project will preserve and make accessible internationally-significant archival materials held in the uncatalogued part of the paper collection and in the digital collection (currently closed due to data protection issues). The opening of rich archival materials will lead to the production of new knowledge on small poetry publishers and on the overall issue of born-digital records. Coinciding with the fiftieth anniversary of Carcanet, the project will offer unique insight into a publishing house central to the contemporary literary landscape. It will also provide a model to preserve and make born-digital records more accessible to researchers, in order to produce new knowledge. While we still have letters, manuscripts and other physical documents from the past centuries, we are in danger of losing digital documents created in the last decade. By fostering close collaborations between scholars and archivists, the project seeks to answer one of the most pressing challenge in the humanities and social sciences: the transition from print to digital. Outputs:_My monograph will be the first history of Carcanet Press, from its humble beginnings in 1969 to its current world-leading position._The project's digital resource will incorporate newly catalogued archival materials related to Ted Hughes and Elizabeth Jennings, oral history interviews of key figures associated with Carcanet, selected emails produced by the press, as well as data visualisations based on this digital archive._An exhibition/ display at the JRL will include key archival findings and artefacts as well as a "memory booth" to allow visitors to share their memories of Carcanet._A one-day workshop and international conference will bring together archivists and scholars to find solutions to the problem of born-digital records in literary and publishers' archives. Major contributions will then be published in a special issue of a leading journal.

利用以前无法访问的数字记录，该项目旨在了解小型诗歌出版商如何在由大型跨国出版公司主导的全球市场中生存。它侧重于国际公认的诗歌出版商Carcanet Press的具体案例。1999年3月，Carcanet买下了牛津大学出版社的诗集核心。随着牛津完全放弃了这一领域，一个小的省级出版社已经成为世界领先的诗歌出版商。但这种演变不是一夜之间发生的。Carcanet于1969年由Michael施密特和Peter Jones创立，1972年从牛津搬到曼彻斯特。新闻界继续建立一个多样化的名单，包括翻译中的诗歌和被忽视的女诗人。在与Carcanet有关的杰出作家中，有伊丽莎白·詹宁斯、特德·休斯和其他许多人。该项目的核心论点是，Carcanet成功地瞄准了对整体艺术体验感兴趣的诗歌“用户”的利基市场，而不仅仅限于单独的阅读。从一开始，Carcanet就在文学节和其他活动中积极推广其名单，然后利用技术革命与新的受众互动。Carcanet品牌是“颠覆性创新”的一个很好的例子（借用哈佛商学院教授克莱顿克里斯滕森提出的一个有影响力的概念）。当其他公司依赖于诗歌在传统文学中心的声望时，Carcanet从曼彻斯特的基地创造了新市场。简而言之，Carcanet已经找到了一种方法，将非消费者转变为诗歌的新消费者-他们在平板电脑或手机上阅读诗歌，收听播客并观看诗歌表演的视频。尽管它在文学领域的重要性，Carcanet吸引了很少的学术关注-部分原因是其档案的大部分是关闭的研究人员。这一档案包括电子数字和模拟记录，保存在John Rylands图书馆（曼彻斯特）。该项目将保存和提供纸质馆藏中未编目部分和数字馆藏（由于数据保护问题，目前已关闭）中具有国际意义的档案材料。丰富的档案材料的开放将导致对小型诗歌出版商和数字记录的整体问题的新知识的产生。在Carcanet出版五十周年之际，该项目将为当代文学界的出版社提供独特的见解。它还将提供一个保存和使研究人员更容易获得非数字记录的模式，以产生新的知识。虽然我们仍然拥有过去几个世纪的信件，手稿和其他物理文件，但我们面临着丢失过去十年创建的数字文件的危险。通过促进学者和档案管理员之间的密切合作，该项目旨在回答人文和社会科学中最紧迫的挑战之一：从印刷到数字的过渡。产出：_我的专著将是Carcanet出版社的第一部历史，从1969年的卑微开端到目前的世界领先地位。该项目的数字资源将包括与Ted Hughes和Elizabeth Jennings相关的新编目档案材料，Carcanet相关关键人物的口述历史采访，新闻界制作的选定电子邮件，以及基于此数字档案的数据可视化。JRL的展览/展示将包括关键的档案发现和文物，以及一个“记忆展台”，让游客分享他们对Carcanet的记忆。为期一天的研讨会和国际会议将汇集档案工作者和学者，寻找解决文学和出版商档案中数字记录问题的办法。主要贡献将发表在一份主要期刊的特刊上。