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Rethinking Diversity in Publishing: A Cultural Industries Perspective

重新思考出版业的多样性：文化产业的视角

基本信息

批准号：
AH/R01454X/1
负责人：
Anamik Saha
金额：
$ 24.94万
依托单位：
Goldsmiths University of London
依托单位国家：
英国
项目类别：
Fellowship
财政年份：
2019
资助国家：
英国
起止时间：
2019 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FR01454X%2F1
关键词：
Rethinking Diversity Publishing Cultural Industries

项目摘要

The issue of (the lack of) cultural diversity is perhaps the most pressing issue in the creative industries today. Media organisations across different cultural sectors have conceded that they have a problem with diversity, with minorities disproportionately underrepresented. In 2015, the writer development agency Spread the Word produced the report Writing the Future that exposed the challenges people of colour are facing in publishing. One part of the report discussed how minority writers feel pressurised into using cultural stereotypes, which, it is explained, is a consequence of a predominantly white editorial staff that judge work through a Eurocentric lens. This is an important intervention as policy tends to approach issues of diversity in terms of access, training and retention with less attention paid to how a lack of diversity in the cultural industries impacts upon the representation of minorities in the media. Yet this is only one part of the story. In my doctoral research on British Asian cultural production I found evidence that suggests that it is the very processes of production (rather than institutional whiteness by itself) that steer workers - both white and nonwhite - into reproducing reductive representations of race. These findings were gathered mostly from interviews with writers and some publishers. With this project I want to conduct a more in-depth study of the publishing industry, focused almost entirely on publishing personnel, to unpack the ways that writers of colour are constrained, or at times enabled, by the publishing process.Production studies of commercial media organisations are notoriously difficult since access is so hard to obtain. To overcome this difficulty the project will involve a partnership with Spread the Word alongside the trade magazine The Bookseller who both have strong links with the publishing industry and will facilitate my entry. One of the main research outcomes will be a co-produced report that acts as a follow-up to Writing the Future. The research will involve interviewing people who have worked on books by writers of colour at different stages of production: acquisition, editorial, design, marketing, publicity, sales and retail. The aim is unpack how the respondents' understandings of the author, the book and target audience (and the assumptions about race and ethnicity that these understandings entail) and their experience of the processes and operations of each stage of production intersect to shape how the books of black and Asian writers appear in the marketplace. The study will incorporate different genres that have their own conventions, markets and distinct audiences. For this purpose I adopt a 'cultural industries' approach that pays attention to the distinctiveness of industrial cultural production, specifically in relation to the dynamics between commerce and creativity. This will be combined with a postcolonial studies approach interested in texts, representation and how imperial pasts shape the present. The overall objective is to see how cultural industries work to produce particular representations of race. In this way the research hopes to make two interventions. Firstly, in partnership with Spread the Word and The Bookseller, it will shift public debate towards a new framing of issues of cultural diversity in the media that focuses on the production process itself and encourages an approach that tackles issues of diversity in the workforce and media content in a more interconnected way. Secondly, it will intervene in academic debates, and three fields in particular: critical race studies, publishing studies and cultural industries/media production research. Production studies of race like this are rare, and as such this study can make a major contribution to academic research, providing a unique insight into the production of representations of race in publishing and the media at large, while also inspiring future research in this area.

文化多样性（缺乏）的问题可能是当今创意产业中最紧迫的问题。不同文化领域的媒体组织都承认，他们在多样性方面存在问题，少数民族的代表性不成比例地不足。2015年，作家发展机构Spread the Word制作了一份报告《书写未来》，揭露了有色人种在出版业面临的挑战。报告的一部分讨论了少数民族作家如何感到压力而使用文化陈规定型观念，据解释，这是主要由白色编辑人员通过以欧洲为中心的透镜来评判作品的结果。这是一项重要的干预措施，因为政策往往从获取、培训和保留的角度处理多样性问题，而较少关注文化产业缺乏多样性如何影响少数群体在媒体中的代表性。然而，这只是故事的一部分。在我对英国亚洲文化生产的博士研究中，我发现有证据表明，正是生产过程（而不是制度上的白人本身）引导工人--无论是白色还是非白色--复制种族的简化表征。这些调查结果主要来自对作家和一些出版商的采访。通过这个项目，我想对出版业进行更深入的研究，几乎完全集中在出版人员身上，以解开有色人种作家受到出版过程限制的方式，或者有时能够通过出版过程。商业媒体组织的生产研究是出了名的困难，因为很难获得。为了克服这一困难，该项目将涉及与传播的话与贸易杂志书商谁都有强大的联系，与出版业的伙伴关系，并将促进我的进入。主要研究成果之一将是共同制作的报告，作为书写未来的后续行动。这项研究将涉及采访那些在不同生产阶段为有色人种作家的书籍工作过的人：收购，编辑，设计，营销，宣传，销售和零售。其目的是揭示受访者对作者，书籍和目标受众的理解（以及这些理解所涉及的种族和民族假设）以及他们对每个生产阶段的流程和操作的经验如何相互交叉，以塑造黑人和亚洲作家的书籍如何出现在市场上。这项研究将包括不同的流派，有自己的公约，市场和不同的观众。为此，我采用了“文化产业”的方法，关注工业文化生产的独特性，特别是商业和创造力之间的动态关系。这将与后殖民研究方法相结合，对文本，代表性以及帝国的过去如何塑造现在感兴趣。总的目标是了解文化产业是如何工作的，以产生特定的种族代表。本研究希望通过两种方式进行干预。首先，它将与“传播世界”和"书商“合作，将公众辩论转向媒体文化多样性问题的新框架，侧重于制作过程本身，并鼓励以更加相互关联的方式处理工作人员和媒体内容的多样性问题。其次，它将介入学术辩论，特别是三个领域：批判性种族研究，出版研究和文化产业/媒体制作研究。像这样的种族生产研究是罕见的，因此这项研究可以为学术研究做出重大贡献，提供了一个独特的见解，生产的代表性的种族在出版和媒体，同时也启发了未来的研究在这一领域。