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StoryFutures Academy: Industry Centre of Excellence in Immersive Narrative

StoryFutures Academy：沉浸式叙事卓越行业中心

基本信息

批准号：
AH/S003622/1
负责人：
Jonathan Wardle
金额：
$ 962.59万
依托单位：
National Film and Television School
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2018
资助国家：
英国
起止时间：
2018 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FS003622%2F1
关键词：
StoryFutures Academy Industry Centre Excellence

项目摘要

StoryFutures Academy is a genuine HEI-Industry collaboration between trainers and producers to develop the storytelling techniques and languages that will shape the future of immersive narrative. Led by the National Film & Television School and Royal Holloway, our bid is founded on research and training knowledge that places storytelling at its heart. We will provide core screen sector talent with the tools, space, creative freedom and cross-sector work structures to unlock the creative and commercial potential of immersive production. Partnered by Sir Lenny Henry, Destiny Ekaragha, Alex Garland, Georgina Campbell and more we will lead a charge of UK creative talent into immersive that embeds diversity into the development of the medium across writing, directing, producing, performance, cinematography, editing, animation and VFX.We will deliver training in action, providing opportunities for creatives to learn through taking part in immersive productions that tackle key creative and technical challenges. We link this to R&D in business model innovation and audience insight that combines electronic engineering, neuro- and cognitive psychology with long-sighted ethnography to provide a catalyst for growth of creative industries. We de-risk immersive production through 4 workstreams that provide £1.25m for collaborative projects with immediate impact: 1. Embedded Placements: Promoting talent development and commercial vitality by enabling placements of screen sector talent on immersive productions for cross sector innovation and work-based learning;2. Collaborative Co-productions: Co-producing immersive experiences that tackle sector wide creative and technological barriers to growth, upskilling core screen sector workers via access to hands-on learning on live productions that build a cross-sector talent pool;3. Experimental Labs: R&D-based productions that expose core screen sector talent partners to immersive and push technological and creative boundaries; 4. Developmental Training: Training a next generation of immersive storytellers and trainers that cascades knowledge to HEIs, FECs and industry across the country.We are unique in our industry credibility and relationships. The NFTS was awarded the BAFTA for Outstanding British Contribution to Cinema in 2018, and it is the only institution in the UK where industry already invest over £1.5m annually in CPD level training courses, enabling us access and partnership with internationally renowned on- and off-screen talent. Our partners are world-leaders in how story and new technologies combine to produce compelling and novel immersive experiences, including immersive theatre (Punchdrunk), VR (Rewind), gaming (Sony IE), film (BFI), television (Sky VR), advertising (McCann) visual effects (The Third Floor, Double Negative), performance capture (Imaginarium). We bring them together with advanced Original Equipment Manufacturers (Microsoft, Plexus) and sector experts (Digital Catapult) to place story and technology in tandem to explore, research, train and develop cross sector storytelling talent and business models. SFA will create over 60 ICE productions and generate nearly 1,000 direct beneficiaries. It will cascade benefits, insights and opportunities via collaborations with regional partners, including NFTS' base in Scotland alongside TRC Media and UK Games Fund as well as access to nationwide labs via Digital Catapult, and co-production bases in Manchester (McCann) and Yorkshire (BFI). It also gains significant advantage from the economies of scale and access to talent achievable from our Gateway Cluster base with its easy flows of talent and work in and out of London. StoryFutures Academy can make the UK a world-leader in immersive because it has unmatched access to mainstream creative screen sector talent, companies and technologies, allowing it to translate experimentation, training and R&D into tangible economic and creative ROI for the whole of UK Plc.

StoryFutures Academy是培训师和制作人之间真正的HEI行业合作，旨在开发将塑造沉浸式叙事未来的讲故事技术和语言。在国家电影电视学校和皇家霍洛威的带领下，我们的申办建立在研究和培训知识的基础上，将讲故事置于其核心地位。我们将为核心屏幕部门的人才提供工具，空间，创意自由和跨部门的工作结构，以释放沉浸式制作的创意和商业潜力。与Lenny亨利爵士，Destiny Ekaragha，Alex加兰，Georgina坎贝尔和更多人合作，我们将带领英国创意人才进入沉浸式，将多样性嵌入到写作，导演，制作，表演，摄影，编辑，动画和VFX的媒体发展中。我们将提供行动培训，为创意人员提供机会，通过参与解决关键创意和技术挑战的沉浸式制作来学习。我们将其与商业模式创新和受众洞察力的研发相结合，将电子工程学，神经和认知心理学与长远的民族志相结合，为创意产业的发展提供催化剂。我们通过4个工作流程降低沉浸式生产的风险，为具有即时影响的协作项目提供125万英镑：1。嵌入式布局：促进人才发展和商业活力，使屏幕行业的人才安置在沉浸式制作跨部门创新和工作为基础的学习;2.合作制作：共同制作沉浸式体验，解决全行业的创意和技术增长障碍，通过现场制作的实践学习来提高核心屏幕行业的工人技能，建立跨行业的人才库;3.实验室：以研发为基础的制作，让核心屏幕部门的人才合作伙伴身临其境，并推动技术和创意的界限; 4.发展训练：培训下一代沉浸式讲故事的人和培训师，将知识传递给全国各地的高等院校，高等教育委员会和行业。我们在行业信誉和关系方面是独一无二的。NFTS在2018年被授予英国电影学院英国电影学院杰出贡献奖，它是英国唯一一家每年在CPD级别培训课程上投资超过150万英镑的机构，使我们能够与国际知名的银幕内外人才建立合作关系。我们的合作伙伴是世界领先的故事和新技术联合收割机如何结合，以产生引人注目的和新颖的沉浸式体验，包括沉浸式剧院（Punchdrunk），VR（Rewind），游戏（Sony IE），电影（BFI），电视（Sky VR），广告（McCann）视觉效果（The Third Floor，Double Negative），表演捕捉（Imaginarium）。我们将他们与先进的原始设备制造商（Microsoft，Plexus）和行业专家（Digital Catapult）聚集在一起，将故事和技术结合起来，探索，研究，培训和开发跨行业讲故事的人才和商业模式。SFA将创作60多部ICE作品，并产生近1,000名直接受益者。它将通过与区域合作伙伴的合作，包括NFTS在苏格兰的基地以及TRC Media和UK Games Fund，以及通过Digital Catapult进入全国性实验室，以及曼彻斯特（McCann）和约克郡（BFI）的联合制作基地，带来好处，见解和机会。它还从规模经济和从我们的门户集群基地获得的人才获得显着优势，其人才和工作进出伦敦的便利流动。StoryFutures Academy可以使英国成为沉浸式的世界领导者，因为它拥有无与伦比的主流创意屏幕行业人才，公司和技术，使其能够将实验，培训和研发转化为整个英国公司的有形经济和创意投资回报率。