StoryFutures Academy: Industry Centre of Excellence in Immersive Narrative

StoryFutures Academy是培训者和制片人之间真正的HEI行业合作，以开发将塑造沉浸式叙事未来的讲故事技术和语言。在国家电影电视学校和皇家霍洛威的领导下，我们的竞标建立在以讲故事为核心的研究和培训知识的基础上。我们将为核心银幕行业人才提供工具、空间、创作自由和跨行业工作结构，以释放沉浸式制作的创意和商业潜力。我们将与Lenny Henry爵士、Destiny Ekaragha、Alex Garland、Georgina Campbell等人合作，带领一批英国创意人才进入沉浸式媒体，将多样性融入到写作、导演、制作、表演、电影摄影、剪辑、动画和VFX等媒体的发展中。我们将提供行动培训，为创意人员提供通过参与沉浸式制作来学习的机会，以应对关键的创意和技术挑战。我们将这与商业模式创新和受众洞察方面的研发联系起来，将电子工程、神经和认知心理学与远见的民族志相结合，为创意产业的增长提供催化剂。我们通过4个工作流程降低沉浸式生产的风险，这些工作流程为协作项目提供125万GB的直接影响：1.嵌入式安置：通过将银幕行业人才安置在沉浸式制作上，促进人才发展和商业活力，以实现跨行业创新和基于工作的学习；2.合作联合制作：共同制作身临其境的体验，解决整个行业的创意和技术增长障碍，通过获得建立跨行业人才库的现场制作的实践学习，提高核心银幕行业工人的技能；3.实验实验室：基于研发的制作，让核心银幕行业人才合作伙伴身临其境地接触并推动技术和创意边界；4.发展性培训：培训下一代身临其境的讲故事者和培训者，向全国各地的高等院校、FEC和行业传授知识。我们在行业信誉和关系方面是独一无二的。NFTS在2018年被授予BAFTA，以表彰英国对电影的杰出贡献，它是英国唯一一家行业每年在CPD级别培训课程上投资超过150万GB的机构，使我们能够接触到国际知名的银幕内外人才并建立合作伙伴关系。我们的合作伙伴在故事和新技术如何结合以产生引人入胜和新颖的身临其境体验方面处于世界领先地位，包括身临其境的剧院(Punchdrine)、VR(倒带)、游戏(Sony IE)、电影(BFI)、电视(Sky VR)、广告(McCann)、视觉效果(三楼，双重负片)、表演捕捉(Imaginum)。我们将他们与先进的原始设备制造商(微软、Plexus)和行业专家(Digital Catapult)聚集在一起，将故事和技术结合在一起，探索、研究、培训和开发跨行业的讲故事人才和商业模式。SFA将创造60多部ICE作品，并产生近1000名直接受益者。它将通过与地区合作伙伴的合作，包括NFTS在苏格兰的基地与TRC Media和英国游戏基金，以及通过Digital Catapult访问全国实验室，以及在曼彻斯特(McCann)和约克郡(BFI)的联合制作基地，将利益、洞察力和机会级联起来。它还从我们的Gateway集群基地实现的规模经济和人才获取方面获得显著优势，因为它的人才流动和工作进出伦敦都很容易。StoryFutures Academy可以使英国成为身临其境的世界领先者，因为它拥有无与伦比的主流创意屏幕行业人才、公司和技术，使其能够将实验、培训和研发转化为整个UK Plc的有形经济和创意ROI。

StoryFutures Academy is a genuine HEI-Industry collaboration between trainers and producers to develop the storytelling techniques and languages that will shape the future of immersive narrative. Led by the National Film & Television School and Royal Holloway, our bid is founded on research and training knowledge that places storytelling at its heart. We will provide core screen sector talent with the tools, space, creative freedom and cross-sector work structures to unlock the creative and commercial potential of immersive production. Partnered by Sir Lenny Henry, Destiny Ekaragha, Alex Garland, Georgina Campbell and more we will lead a charge of UK creative talent into immersive that embeds diversity into the development of the medium across writing, directing, producing, performance, cinematography, editing, animation and VFX.We will deliver training in action, providing opportunities for creatives to learn through taking part in immersive productions that tackle key creative and technical challenges. We link this to R&D in business model innovation and audience insight that combines electronic engineering, neuro- and cognitive psychology with long-sighted ethnography to provide a catalyst for growth of creative industries. We de-risk immersive production through 4 workstreams that provide £1.25m for collaborative projects with immediate impact: 1. Embedded Placements: Promoting talent development and commercial vitality by enabling placements of screen sector talent on immersive productions for cross sector innovation and work-based learning;2. Collaborative Co-productions: Co-producing immersive experiences that tackle sector wide creative and technological barriers to growth, upskilling core screen sector workers via access to hands-on learning on live productions that build a cross-sector talent pool;3. Experimental Labs: R&D-based productions that expose core screen sector talent partners to immersive and push technological and creative boundaries; 4. Developmental Training: Training a next generation of immersive storytellers and trainers that cascades knowledge to HEIs, FECs and industry across the country.We are unique in our industry credibility and relationships. The NFTS was awarded the BAFTA for Outstanding British Contribution to Cinema in 2018, and it is the only institution in the UK where industry already invest over £1.5m annually in CPD level training courses, enabling us access and partnership with internationally renowned on- and off-screen talent. Our partners are world-leaders in how story and new technologies combine to produce compelling and novel immersive experiences, including immersive theatre (Punchdrunk), VR (Rewind), gaming (Sony IE), film (BFI), television (Sky VR), advertising (McCann) visual effects (The Third Floor, Double Negative), performance capture (Imaginarium). We bring them together with advanced Original Equipment Manufacturers (Microsoft, Plexus) and sector experts (Digital Catapult) to place story and technology in tandem to explore, research, train and develop cross sector storytelling talent and business models. SFA will create over 60 ICE productions and generate nearly 1,000 direct beneficiaries. It will cascade benefits, insights and opportunities via collaborations with regional partners, including NFTS' base in Scotland alongside TRC Media and UK Games Fund as well as access to nationwide labs via Digital Catapult, and co-production bases in Manchester (McCann) and Yorkshire (BFI). It also gains significant advantage from the economies of scale and access to talent achievable from our Gateway Cluster base with its easy flows of talent and work in and out of London. StoryFutures Academy can make the UK a world-leader in immersive because it has unmatched access to mainstream creative screen sector talent, companies and technologies, allowing it to translate experimentation, training and R&D into tangible economic and creative ROI for the whole of UK Plc.