The Value of Creative Growth: making growth work for creative enterprise

点击翻译按钮获取中文摘要

This early-career leadership fellowship intends to advance the support and evaluation of the creative economy through exploring and testing more holistic measures of economic growth that are more resonant with the wider interests and values of creative enterprise and the communities they engage. By modelling a more qualitative conception of growth, and supporting that growth trajectory, it is argued that creative enterprise can be more effectively levered towards creating traceable value across social, cultural, economic and practice-based agendas. This will be tested each at an individual, organisational and collective or regional level. As such, this proposal will apply a Creative Growth Model, developed through learning and testing from previous AHRC-funded research in the creative economy, to frame growth for creative practice in four keys areas: network growth, through new and enriched communities of practice; knowledge growth, through new learning and enriched forms of practice; value growth, through new and enriched products, services and experiences; and market growth, through new and enriched audiences and ways to reach them.This fellowship will be based at The Innovation School at The Glasgow School of Art and build on existing relationships with industry and academic partners established across a trajectory of creative economy projects. This includes delivering projects in four case contexts, including working across the H&I to develop a network of creative micro clusters supporting creative enterprise across the region; working in Dundee to develop a leadership group for the creative and entrepreneurial development of digital makers; working in Bristol and creative hub partners across a support network for creative enterprise; as well as working with academic and industry partners and programmes across the Creative Economies Hub, to lead knowledge sharing and critical debate on the role of academic institutes in the creative economy.This aims to produce evidence of more qualitative ways to evaluate creative growth, new approaches for supporting creative growth, a series of case studies on understanding the value of creative enterprise, and legacy projects in each context where leadership groups, collaborations and clusters have developed the capacity and resource to sustain themselves going forward.