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Innovations in Public Service Media Policies

公共服务媒体政策创新

基本信息

批准号：
AH/S012311/1
负责人：
Alessandro D'Arma
金额：
$ 4.57万
依托单位：
University of Westminster
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2019
资助国家：
英国
起止时间：
2019 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FS012311%2F1
关键词：
Innovations Public Service Media Policies

项目摘要

In an era of social, political, and economic polarisation, the role of public service media (PSM) in safeguarding a robust and diverse public sphere is arguably more crucial than ever; yet PSM is battling severe challenges of dwindling resources, fragmenting audiences, distrust and disinformation, and, consequently, growing demands for accountability. The main goal of this research network is to develop a research agenda for the next phase of PSM development in order to address the gap in solution-oriented academic and applied research on innovations in PSM policies. The recent backlash against big Internet companies such as Facebook and Google, amidst mounting concerns over the spread of 'fake news' on social media platforms, the creation of online 'filter bubbles' and the rise of 'clickbait' journalism, has arguably opened up a window of opportunity for envisaging policy innovations in PSM. There is growing recognition of the fundamental role that PSM institutions (if adequately funded and underpinned by an enabling regulatory framework) can play in maintaining high standards of journalism, supporting indigenous forms of media and cultural production, and in general countering the increasingly glaring failures of a profit-driven digital eco-system controlled by a handful of very powerful and yet unaccountable Internet giants. This project thus addresses the urgent need for bringing together the academic research community with a wide range of PSM stakeholders to re-imagining the future of PSM in the context of today's major digital challenges. By facilitating research collaborations and knowledge exchange, and through discussion of case-studies illustrating innovation in PSM policy and strategy, this research networking project will develop an interdisciplinary research agenda and formulate policy recommendations.These objectives will be achieved through a series of four thematic workshops each addressing a major area of PSM policy and strategy: 1. Innovation in PSM funding models; 2. Innovation in PSM content and services; 3. Innovation in access and discoverability of PSM content; and 4. Innovation in participatory practices to promote greater PSM accountability.Each workshop will strive to be solution-oriented leading to policy recommendations, and will be organised around a number of case-studies of PSM policy to be presented by invited speakers - both academics from a variety of disciplinary backgrounds as well as representatives from the industry, civil society and regulators. The issues highlighted through the case-studies will lead to broader discussions and in the end enable to tackle some of the 'big' questions in relation to the general theme of each workshop. A Steering Group comprising 10 internationally recognised scholars and high-level representatives of key PSM stakeholder organisations, including the BBC and Ofcom, will guide and oversee the project. This group will meet for a full day at the inception of the project to set the agenda for each workshop and to select case-studies and invited speakers and for half-day at the end of the project to review the network's outputs and evaluate its achievements. The project is designed to facilitate networking among academics from different disciplinary backgrounds with a common interest in understanding how to support a robust communication ecosystem and to foster dialogue and collaborations between academia and key PSM stakeholder organisations. The collaborative, multi-stakeholder workshops themselves are a central pathway to impact. Other dissemination and impact activities will include a project website regularly updated with news and blogs about the project, four workshop reports with contributions by participants, and, finally, a policy briefing report published by the U. of Westminster Press as part of the CAMRI Policy Briefs series and distributed to PSM stakeholders and to news outlets covering media policy issues.

在一个社会、政治和经济两极分化的时代，公共服务媒体（PSM）在维护一个强大而多样化的公共领域方面的作用可以说比以往任何时候都更加重要;然而，PSM正在应对资源减少、受众分散、不信任和虚假信息等严峻挑战，因此，对问责制的要求越来越高。该研究网络的主要目标是为PSM发展的下一阶段制定研究议程，以解决PSM政策创新方面面向解决方案的学术和应用研究的差距。最近对Facebook和谷歌等大型互联网公司的强烈反对，以及对社交媒体平台上“假新闻”传播的日益担忧，在线“过滤泡沫”的创造和“点击诱饵”新闻的兴起，可以说为设想PSM的政策创新打开了一扇机会之窗。人们日益认识到，新闻和媒体管理机构（如果有足够的资金并得到有利的监管框架的支持）可以在维持高标准的新闻、支持本土形式的媒体和文化生产以及在总体上应对由少数非常强大但不负责任的互联网巨头控制的利润驱动的数字生态系统日益明显的失败方面发挥重要作用。因此，该项目解决了将学术研究界与广泛的PSM利益相关者聚集在一起的迫切需要，以在当今重大数字挑战的背景下重新想象PSM的未来。通过促进研究合作和知识交流，并通过讨论说明PSM政策和战略创新的案例研究，该研究网络项目将制定跨学科研究议程并制定政策建议，这些目标将通过一系列四个专题研讨会实现，每个研讨会涉及PSM政策和战略的一个主要领域：创新PSM融资模式; 2.创新PSM内容和服务; 3. PSM内容的访问和可复制性方面的创新;以及4.创新参与式做法，促进更大的PSM问责制。每次研讨会都将努力以解决方案为导向，从而提出政策建议，并将围绕PSM政策的一些案例研究进行组织，由特邀演讲者进行演讲，其中包括来自各种学科背景的学者以及来自行业、民间社会和监管机构的代表。通过案例研究强调的问题将导致更广泛的讨论，并最终能够解决与每个研讨会的总主题有关的一些“大”问题。一个由10名国际知名学者和主要PSM利益相关者组织（包括BBC和Ofcom）的高级代表组成的指导小组将指导和监督该项目。该小组将在项目开始时举行一整天的会议，以确定每个讲习班的议程，并挑选个案研究和应邀发言者，在项目结束时举行半天的会议，审查网络的产出并评价其成就。该项目旨在促进来自不同学科背景的学者之间的网络联系，共同关注如何支持强大的通信生态系统，并促进学术界和主要PSM利益相关者组织之间的对话和合作。多方利益攸关方协作研讨会本身就是发挥影响力的一个重要途径。其他传播和影响活动将包括一个项目网站，定期更新有关该项目的新闻和博客，四个由参与者贡献的研讨会报告，最后，由美国出版的政策简报报告。作为CAMRI政策简报系列的一部分，向政治和社会事务部利益攸关方和报道媒体政策问题的新闻机构分发。