PSM-AP: PUBLIC SERVICE MEDIA IN THE AGE OF PLATFORMS

PSM- ap询问公共服务媒体（PSM）的文化和社会价值是如何被全球流媒体平台的兴起所改变的，以及在不同的国家背景下，哪些因素推动或抑制了这种变化。近100年来，PSM在欧洲文化和社会中发挥了核心作用。然而，在过去的十年中，PSM已经开始被“平台化”所改变，这是数字化的一个特殊方面，其中少数全球平台（b谷歌，亚马逊，Facebook和苹果）主导了数字媒体领域。PSM组织通过开发新的生产、交付和审美实践来应对，这些实践可能改变、破坏或增强他们为社会和文化提供的价值。为了理解平台化如何以及为什么正在改变PSM，该项目将使用基于欧洲广播联盟（EBU, n.d）概述的普遍性、独立性、卓越性、多样性、问责制和创新六大公共服务价值观的比较框架。该框架将用于分析130个深度访谈，包括委托、渠道/服务、策展和受众研究团队、PSM组织的节目和目录，以及六个国家（比利时、加拿大、丹麦、意大利、波兰和英国）的贸易、监管和政策文件。结合各国的治理、媒体市场和文化等更广泛的数据，这种比较分析不仅能让人们更清楚地了解平台化如何改变整个欧洲的PSM，还能让人们更清楚地了解推动或抑制变革的国家、国际和跨国因素。通过行业讲习班、报告、政策简报、博客和新闻文章与利益相关者和公众进行知识交流和传播，将能够将研究结果转化为国家和跨国一级的行业和政策建议，旨在确保PSM的持续公共价值。

PSM-AP asks how the cultural and social values of public service media (PSM) are being transformed by the rise of global streaming platforms and what factors are propelling or inhibiting change in different national contexts. For almost 100 years, PSM have played a central role in European culture and society. However, in the past decade, PSM have begun to be transformed by 'platformisation', a particular facet of digitalisation in which a small number of global platforms (Google, Amazon, Facebook and Apple) dominate the digital media landscape. PSM organisations have responded by developing new production, delivery and aesthetic practices that could alter, undermine or enhance the value that they provide to society and culture. To understand how and why platformisation is transforming PSM, this project will use a comparative framework based on the six public service values of universality, independence, excellence, diversity, accountability and innovation outlined by the European Broadcasting Union (EBU, n.d.). This framework will be used to analyse 130 in-depth interviews with commissioning, channel/service, curation and audience research teams, the programmes and catalogues of PSM organisations, and trade, regulatory and policy documents in six countries (Belgium, Canada, Denmark, Italy, Poland, UK). Contextualised in relation to wider data on the governance, media markets and cultures in each country, this comparative analysis will deliver a clearer understanding not only of how platformisation is transforming PSM across Europe, but also the national, international and transnational factors that are propelling or inhibiting change. Knowledge exchange with, and dissemination to, stakeholders and publics through industry workshops, reports, policy briefs, blogs and press articles, will enable the translation of the research findings into industry and policy recommendations at national and transnational levels, aimed at securing the ongoing public value of PSM.