PSM-AP: PUBLIC SERVICE MEDIA IN THE AGE OF PLATFORMS

PSM-AP：平台时代的公共服务媒体

• 批准号: AH/X005739/2
• 负责人: Catherine Johnson
• 金额: $ 48.35万
• 依托单位: University of Leeds
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FX005739%2F2
• 关键词: PSM; AP; PUBLIC; SERVICE; MEDIA

PSM-AP asks how the cultural and social values of public service media (PSM) are being transformed by the rise of global streaming platforms and what factors are propelling or inhibiting change in different national contexts. For almost 100 years, PSM have played a central role in European culture and society. However, in the past decade, PSM have begun to be transformed by 'platformisation', a particular facet of digitalisation in which a small number of global platforms (Google, Amazon, Facebook and Apple) dominate the digital media landscape. PSM organisations have responded by developing new production, delivery and aesthetic practices that could alter, undermine or enhance the value that they provide to society and culture. To understand how and why platformisation is transforming PSM, this project will use a comparative framework based on the six public service values of universality, independence, excellence, diversity, accountability and innovation outlined by the European Broadcasting Union (EBU, n.d.). This framework will be used to analyse 130 in-depth interviews with commissioning, channel/service, curation and audience research teams, the programmes and catalogues of PSM organisations, and trade, regulatory and policy documents in six countries (Belgium, Canada, Denmark, Italy, Poland, UK). Contextualised in relation to wider data on the governance, media markets and cultures in each country, this comparative analysis will deliver a clearer understanding not only of how platformisation is transforming PSM across Europe, but also the national, international and transnational factors that are propelling or inhibiting change. Knowledge exchange with, and dissemination to, stakeholders and publics through industry workshops, reports, policy briefs, blogs and press articles, will enable the translation of the research findings into industry and policy recommendations at national and transnational levels, aimed at securing the ongoing public value of PSM.

PSM-AP询问公共服务媒体（PSM）的文化和社会价值如何通过全球流媒体平台的兴起而转变，以及哪些因素正在推动或抑制不同国家背景下的变化。近100年来，PSM在欧洲文化和社会中发挥着核心作用。然而，在过去的十年中，PSM已经开始被“平台化”所改变，这是数字化的一个特殊方面，少数全球平台（谷歌，亚马逊，Facebook和苹果）主导着数字媒体领域。PSM组织通过开发新的生产，交付和美学实践来应对，这些实践可能会改变，破坏或增强他们为社会和文化提供的价值。为了了解平台化如何以及为什么正在改变PSM，该项目将使用基于欧洲广播联盟（EBU，n. d）概述的普遍性，独立性，卓越性，多样性，问责制和创新的六个公共服务价值观的比较框架。该框架将用于分析130次与委托、渠道/服务、策展和受众研究团队的深入访谈，PSM组织的计划和目录，以及六个国家（比利时、加拿大、丹麦、意大利、波兰、英国）的贸易、监管和政策文件。结合每个国家的治理、媒体市场和文化的更广泛数据，这种比较分析不仅可以更清楚地了解平台化如何改变整个欧洲的PSM，还可以更清楚地了解推动或抑制变革的国家、国际和跨国因素。通过行业讲习班、报告、政策简报、博客和新闻文章与利益攸关方和公众交流知识并向其传播知识，将使研究结果能够转化为国家和跨国一级的行业和政策建议，旨在确保方案支助和管理的持续公共价值。