Transatlantic Perspectives on the Use of Data Science in Museums and Heritage

跨大西洋对博物馆和遗产中数据科学应用的看法

• 批准号: AH/S012389/1
• 负责人: Hannah Platts
• 金额: $ 5.39万
• 依托单位: Royal Holloway University of London
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2019
• 资助国家: 英国
• 起止时间: 2019 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FS012389%2F1
• 关键词: Transatlantic; Perspectives; Use; Data; Science

Current developments in data science have been employed across the commercial world but they also offer a wealth of possibilities for improving visitor experience in cultural institutions, with potential benefits on a significant scale. Indeed, in 2016-17, 52% of British people visited a museum and 74% visited a heritage site. This represents an encouraging level of engagement, however there remains significant potential for increasing participation. For example, figures from the US suggest that attendance at art museums, galleries and heritage sites showed a clear decline between 2002 and 2012. This is mirrored in recent UK figures; for example, visits to government sponsored museums and galleries declined by 0.8% in the single year from 2015/16 to 2016/17. To increase visitor numbers, and improve the experience for existing audiences, we need to develop a better understanding of visitors' responses and requirements. In line with this aim, this project will create a network to investigate the possibilities for using advanced data science to realise the full potential of museums' existing visitor data (e.g. visitor numbers, social media comments) in order to understand and improve visitor engagement.Our multidisciplinary network comprises academics from History, Psychology, Computer Science and Electronic Engineering, in combination with a diverse team of British and American museums, heritage organisations and technology companies:- Colonial Williamsburg (Virginia, US) is the world's largest living history museum, with over forty sites and two art museums.- Historic Royal Palaces runs six of the UK's most iconic palaces, including the Tower of London and Hampton Court.- The Franklin Institute in Philadelphia (Pennsylvania, US) is one of America's oldest and most respected science museums.- Sussex Past runs a variety of heritage sites and museums including Fishbourne Roman Palace, Lewes Castle and Anne of Cleves House.- The JORVIK Group comprises five heritage attractions in the city of York, including the world-famous JORVIK Viking Centre.- Royal Holloway's Picture Gallery boasts a world-class collection of Victorian art.- Mechdyne is a leading innovator in visualisation, 3D, VR and machine learning in commercial contexts.- Smartify is an SME with an app that allows museum visitors to receive detailed information using AR and museums to receive the data analytics generated.The varied nature of these partnering cultural institutions will provide our network with a uniquely diverse range of perspectives that will be shared through a range of networking events and meetings. Our final meeting will identify concrete plans for future funded research projects and network development. The planned activities will also generate documentary records of the discussions. These will be disseminated across our partners and the AHRC with a view to informing the shape of future priorities in a constantly shifting technological landscape.

目前数据科学的发展已经在整个商业世界得到了应用，但它们也为改善文化机构的游客体验提供了丰富的可能性，并具有巨大的潜在利益。事实上，在2016-17年度，52%的英国人参观了博物馆，74%的人参观了遗产地。这是一个令人鼓舞的参与水平，但在增加参与方面仍有很大的潜力。例如，来自美国的数据显示，2002年至2012年期间，艺术博物馆、画廊和遗址的参观人数明显下降。英国最近的数据也反映了这一点;例如，从2015/16年到2016/17年，政府赞助的博物馆和画廊的访问量下降了0.8%。为了增加访客数量，并改善现有受众的体验，我们需要更好地了解访客的反应和需求。根据这一目标，该项目将建立一个网络，研究利用先进的数据科学充分发挥博物馆现有游客数据潜力的可能性。（例如访客数量，社交媒体评论），以了解和提高访客参与度。我们的多学科网络包括历史学，心理学，计算机科学和电子工程的学者，与英国和美国的博物馆，遗产组织和技术公司的多元化团队相结合：-殖民地威廉斯堡（弗吉尼亚州，美国）是世界上最大的活历史博物馆，拥有40多个遗址和两个艺术博物馆。历史悠久的皇家宫殿拥有英国最具标志性的六座宫殿，包括伦敦塔和汉普顿宫。位于美国宾夕法尼亚州费城的富兰克林研究所是美国历史最悠久、最受尊敬的科学博物馆之一。Sussex Past经营着各种遗产和博物馆，包括Fishbourne Roman Palace，Lewes Castle和Anne of Answers House。JORVIK集团由约克市的五个遗产景点组成，包括世界著名的JORVIK维京海盗中心。皇家霍洛威画廊拥有世界级的维多利亚艺术收藏。Mechdyne是商业环境中可视化，3D，VR和机器学习的领先创新者。Smartify是一家中小型企业，其应用程序允许博物馆参观者使用AR接收详细信息，博物馆可以接收生成的数据分析。这些合作文化机构的多样性将为我们的网络提供独特的多样化观点，这些观点将通过一系列网络活动和会议分享。我们的最后一次会议将确定未来资助的研究项目和网络发展的具体计划。计划的活动还将产生讨论的文件记录。这些将在我们的合作伙伴和澳大利亚人权委员会之间传播，以便在不断变化的技术环境中为未来的优先事项提供信息。