权益分类	功能权益	普通用户	{{item.name}}会员
{{category.name}}	{{benefitItem.name}}

Art Diplomacy and Nation Branding: The Visual Politics of Reinventing China

艺术外交与国家品牌：重塑中国的视觉政治

基本信息

批准号：
AH/T006706/1
负责人：
Jenifer Chao
金额：
$ 4.62万
依托单位：
De Montfort University
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2020
资助国家：
英国
起止时间：
2020 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FT006706%2F1
关键词：
Art Diplomacy Nation Branding Visual

项目摘要

Our research investigates how Chinese contemporary art has increasingly become a popular method to help rejuvenate China's nation brand. With the country growing in influence, its newly-gained reputation as a superpower is also being reinforced through the strategic promotion of its culture and arts. Our research aims to trace the growing power, cachet and cultural capital of Chinese contemporary art as a key element in transforming the foreign public's perception of a country that is eager to orchestrate its international image. We seek to analyse how two spheres of activities - Chinese contemporary art and government nation branding efforts - are now entwined, and with what effects for the curatorial and artistic development in China and beyond, in view of our globalised art world. Our research is born out of an urgent critical inquisitiveness to document China's global rise and its impact on world cultures. We place our research questions at the intersection of multiple concerns: artistic trends, Chinese nationalism, cultural values, (macro)marketing and global politics. We also cross multiple boundaries, be they academic disciplines (international relations and visual arts) or distinct industries (nation branding, creative arts and museums), to boost knowledge. Our starting point is the idea of nation branding and China. The concept of nation branding has been widely discussed in the past few years in fields such as marketing, international relations and communications studies. It has almost become a catch-all term, incorporating related themes such as country of origin effect, made-in country image, cultural stereotype and place branding. Our examination of the topic, however, is inspired by both theoretical and practiced-based thinking from the humanities. We approach the concept by going beyond its framework of selling a nation and maximising nation brand recognition for potential consumers and tourists, but by focusing on the promotion of national ideals, identities and values, especially on the cultural horizon. We analyse this topic from a globalised visual arts point of view by examining works by Chinese artists exhibited at home and abroad. We argue that a solid understanding of China's global reputation and national brand image must be anchored to the ways in which key visual practices are being used to advertise the country.Our research will address questions such as: How is the growing field of Chinese contemporary arts creating a new style and tone for the nation brand? How are artists creating new possibilities for China to represent itself at global events? How does the political usage of Chinese contemporary art reveal the dilemmas and politics of art diplomacy? More importantly, how does this combination of art, nationalism and state oversight affect China's latest aspirations to excel in creativity and originality in many different fields?We aim, therefore, to gain a critical understanding of the multi-layered tensions at stake: the freedom of creative imagination enjoyed by artists, institutional values and rationalities embraced by curators, the material and political gains required of nation branding, and finally, Chinese government control. Our objective is to survey this precarious terrain and highlight the political, aesthetic and ethical tensions. We seek to produce pivotal and essential knowledge so stakeholders, such as curators, artists and cultural industry professionals, can have a timely road map to help guide them through this maze.

我们的研究探讨了中国当代艺术如何日益成为一种流行的方法，以帮助振兴中国的民族品牌。随着中国影响力的增长，其新获得的超级大国声誉也通过其文化和艺术的战略推广而得到加强。我们的研究旨在追踪中国当代艺术日益增长的力量，声望和文化资本，作为改变外国公众对一个渴望协调其国际形象的国家的看法的关键因素。我们试图分析两个领域的活动-中国当代艺术和政府国家品牌的努力-现在是如何结合起来的，以及在我们全球化的艺术世界中，对中国和其他地区的策展和艺术发展产生了什么影响。我们的研究是出于一种迫切的批判性的好奇心，以记录中国的全球崛起及其对世界文化的影响。我们将我们的研究问题放在多重关注的交叉点：艺术趋势，中国民族主义，文化价值观，（宏观）营销和全球政治。我们还跨越多个边界，无论是学术学科（国际关系和视觉艺术）还是独特的行业（国家品牌，创意艺术和博物馆），以促进知识。我们的出发点是国家品牌和中国的想法。在过去的几年里，国家品牌的概念在市场营销、国际关系和传播研究等领域得到了广泛的讨论。它几乎已经成为一个包罗万象的术语，包含了相关的主题，如原产国效应，国产国家形象，文化刻板印象和地方品牌。然而，我们对这一主题的研究受到了人文学科理论和实践思维的启发。我们超越了销售国家和最大限度地提高潜在消费者和游客对国家品牌认知的框架，而是专注于促进国家理想，身份和价值观，特别是在文化视野中。我们从全球化视觉艺术的角度来分析这个话题，通过检查中国艺术家在国内外展出的作品。我们认为，对中国的全球声誉和国家品牌形象的深刻理解，必须立足于关键的视觉实践被用来宣传国家的方式。我们的研究将解决这样的问题：中国当代艺术的不断发展领域如何为国家品牌创造新的风格和基调？艺术家们是如何为中国在全球活动中代表自己创造新的可能性的？中国当代艺术的政治运用如何揭示艺术外交的困境和政治？更重要的是，这种艺术、民族主义和国家监督的结合如何影响中国在许多不同领域追求创造力和原创性的最新愿望？因此，我们的目标是对多层次的紧张关系有一个批判性的理解：艺术家享有的创造性想象力的自由，策展人所接受的制度价值和理性，国家品牌所需的物质和政治利益，以及最后，中国政府的控制。我们的目标是调查这一不稳定的地形，并强调政治，美学和道德的紧张局势。我们寻求产生关键和基本的知识，以便利益相关者，如策展人，艺术家和文化产业专业人士，可以有一个及时的路线图，以帮助引导他们通过这个迷宫。