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COVID-19: Widening access to arts and culture through video streaming

COVID-19：通过视频流扩大对艺术和文化的接触

基本信息

批准号：
AH/V012835/1
负责人：
Richard Misek
金额：
$ 20.4万
依托单位：
University of Kent
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2020
资助国家：
英国
起止时间：
2020 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FV012835%2F1
关键词：
COVID 19 Widening access arts

项目摘要

Recent years have seen gradually developing digital expertise by many arts and culture organisations focused on physically-sited exhibitions, performances, and events. The closure of venues in the wake of COVID-19 has suddenly put these experiments to the test, and given urgency to arts and culture organisations' need to build capacity for digital programming. So far, video streaming has emerged as by far the most common route for the sustainable delivery of cultural content online. It has also often generated large audiences. Initial research suggests that recent moves to video streaming have widened access to arts and culture. However, it is important that organisations also reach more geographically, culturally, ethnically, and economically diverse audiences. Accordingly, this project will gather and analyse qualitative and quantitative data in order to helping arts and culture organisations achieve two symbiotic goals: to develop digital programming strategies that can reach new and more diverse audiences, and to develop long-term resilience to the economic and cultural impact of COVID-19. Research questions will include:- What forms of, and approaches to, video streaming have proven most effective during physical shutdown, and may best complement physically-sited post-lockdown programming?- Which digital distribution models developed in response to COVID-19 are most replicable across organisations and sectors? - How can successful digital initiatives of the last two months be incorporated into organisations' core work, without sacrificing their pre-existing activities? - What opportunities does video streaming provide for increasing equality of access to arts and culture - both during and beyond the current crisis? The project's findings will feed into the equality, diversity, and inclusion (EDI) policies of Arts Council England's forthcoming 10-year strategy, 'Let's Create', and provide practical knowledge for UK-based organisations struggling to adapt their business models and artistic programmes to a socially distanced world.

近年来，许多艺术和文化组织逐渐发展数字专业知识，专注于实体展览、表演和活动。 COVID-19 爆发后，场馆的关闭突然让这些实验受到了考验，艺术和文化组织迫切需要建立数字节目的能力。到目前为止，视频流已成为在线可持续传播文化内容的最常见途径。它也经常吸引大量观众。初步研究表明，最近视频流媒体的发展扩大了人们接触艺术和文化的机会。然而，重要的是，组织还必须覆盖更多地理、文化、种族和经济上多样化的受众。因此，该项目将收集和分析定性和定量数据，以帮助艺术和文化组织实现两个共生目标：制定可以接触到新的和更多样化的受众的数字节目策略，并培养对COVID-19经济和文化影响的长期抵御能力。研究问题将包括：- 哪些形式和方法的视频流已被证明在物理关闭期间最有效，并且可能最好地补充物理位置的锁定后节目？- 哪些为应对 COVID-19 而开发的数字分发模型最能在组织和部门之间复制？ - 如何在不牺牲组织现有活动的情况下将过去两个月成功的数字化举措纳入组织的核心工作？ - 在当前危机期间和危机之后，视频流媒体为提高艺术和文化获取的平等性提供了哪些机会？该项目的研究结果将纳入英格兰艺术委员会即将推出的十年战略“让我们创造”的平等、多样性和包容性 (EDI) 政策，并为英国组织提供实用知识，帮助其商业模式和艺术项目适应社交距离遥远的世界。