Things don’t always go better with Coke

可口可乐并不总是让事情变得更好

• 批准号: DP180100545
• 负责人: Prof Eva Kemps
• 金额: $ 29.7万
• 依托单位: Flinders University
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2018
• 资助国家: 澳大利亚
• 起止时间: 2018-03-05 至 2024-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP180100545
• 关键词: Things; don; always; go; better

This project aims to test whether soft drink use is governed partly by automatic processes (cognitive biases) that operate largely outside of conscious control. In so doing, the project expects to generate a new conceptual understanding of the mechanisms that drive the overconsumption of soft drinks. Expected outcomes include theoretical innovation, new research methodologies, and accessible cost-effective technologies for reducing excessive sugar intake from soft drinks, in line with recent World Health Organization guidelines. These outcomes will contribute to combatting obesity and tooth decay.

该项目旨在测试软饮料的使用是否部分受自动过程（认知偏见）的控制，这些过程在很大程度上是在意识控制之外运作的。通过这样做，该项目预计将对导致软饮料过度消费的机制产生新的概念性理解。预期成果包括理论创新、新的研究方法和可获得的成本效益高的技术，以根据世界卫生组织最近的指导方针减少软饮料中的过量糖摄入。这些结果将有助于对抗肥胖和蛀牙。