Things don’t always go better with Coke

这个项目旨在测试软饮料的使用是否部分受到自动过程（认知偏差）的控制，这种过程在很大程度上是在意识控制之外运作的。在这样做的过程中，该项目希望对驱动软饮料过度消费的机制产生新的概念理解。预期成果包括理论创新、新的研究方法和可获得的具有成本效益的技术，以根据世界卫生组织最近的指导方针减少从软饮料中摄入过多的糖。这些结果将有助于对抗肥胖和蛀牙。

This project aims to test whether soft drink use is governed partly by automatic processes (cognitive biases) that operate largely outside of conscious control. In so doing, the project expects to generate a new conceptual understanding of the mechanisms that drive the overconsumption of soft drinks. Expected outcomes include theoretical innovation, new research methodologies, and accessible cost-effective technologies for reducing excessive sugar intake from soft drinks, in line with recent World Health Organization guidelines. These outcomes will contribute to combatting obesity and tooth decay.