Understanding and overcoming public rejection of scientific innovation

理解并克服公众对科学创新的排斥

• 批准号: DP180100294
• 负责人: Prof Matthew Hornsey
• 金额: $ 15.59万
• 依托单位: The University of Queensland
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2018
• 资助国家: 澳大利亚
• 起止时间: 2018-08-17 至 2021-12-17
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP180100294
• 关键词: Understanding; overcoming; public; rejection; scientific

This project aims to improve the understanding and measurement of psychological resistance to innovation uptake. The project will test new communication strategies designed to overcome this resistance. Expected outcomes include new insights about how to communicate innovations most effectively to broaden their public appeal. This has benefits for maximising public uptake of innovations that deliver positive social change.

本项目旨在提高对创新吸收心理阻力的理解和测量。该项目将测试旨在克服这一阻力的新通信策略。预期结果包括对如何最有效地传播创新以扩大其公众吸引力的新见解。这有利于最大限度地让公众接受能够带来积极社会变革的创新。