Understanding and overcoming public rejection of scientific innovation
Understanding and overcoming public rejection of scientific innovation
批准号:
DP180100294
负责人:
Prof Matthew Hornsey
金额:
$15.59万
依托单位国家:
澳大利亚
项目类别:
Discovery Projects
财政年份:
2018
资助国家:
澳大利亚
项目状态:
已结题
起止时间:
2018-08-17 至 2021-12-17
中文摘要
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英文摘要
This project aims to improve the understanding and measurement of psychological resistance to innovation uptake. The project will test new communication strategies designed to overcome this resistance. Expected outcomes include new insights about how to communicate innovations most effectively to broaden their public appeal. This has benefits for maximising public uptake of innovations that deliver positive social change.
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海外基金