Unhealthy food marketing to children

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This project aims to quantify children’s exposure to unhealthy food marketing online and identify how online and TV food marketing influences food consumption and may affect death and disease. Reducing children’s exposure to unhealthy food marketing is a global health priority. Online marketing is relatively unregulated and unstudied, but provides unprecedented opportunities for marketers to target children. Food marketing exposure leads to a hypothesised cascade of effects, including brand awareness, affect, and behaviour. This project will provide quantifiable data on online food marketing and will lead to a standard protocol for global monitoring.