Overcoming distraction by reward-related stimuli

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This project aims to establish the cognitive processes underlying distraction by reward associated stimuli, and whether 'attentional control' processes can reduce distraction. Even when people try to concentrate on a certain task, they can be distracted and they are more likely to be distracted by events associated with reward (such as money, food, sex, etc.). The expected outcomes of this project should show how to minimise distraction when it is most detrimental: when safety depends on staying focussed (such as when driving), or for recovering addicts trying to ignore drug-related stimuli.