Eyes on the prize: Investigating attentional economics

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We spend our lives surrounded by stimuli relating to reward and risk (adverts, games, social media etc). Recent research suggests that learning about reward and risk influences our attention, often despite our best efforts. This project will build on recently developed procedures using eye-tracking to investigate how learning about reward and risk modulates what we pay attention to, and what we ignore. Findings will be used to develop computational models of ‘attentional economics’ that account for, and predict, when we will be distracted by reward- and risk-related stimuli. This research will enhance the world-class status of Australian cognitive psychology, and will shed light on processes implicated in addiction and related behaviours.