VIDEO PROGRAMMING AND FORMATS TO ENHANCE OLDER ADULT FUN

电视节目的发展存在市场潜力 针对中老年人，卖给有线电视 站的 到目前为止，已有12家有线电视公司表示， 有意购买优质的老年人节目。 这些 公司认为目前市场缺乏这种质量 编程. 俄亥俄州的晚间星星制作公司计划制作 这一方案，面向感兴趣的主题表示， 老年人和格式化，以加强老年人的学习/功能 观众. 定性讨论组和定量购物中心 将进行截取研究， 有线电视节目中未满足的需求，被认为是最重要的主题 对他们有益，他们认为最有信息的格式 和娱乐性。

Market potential exists for the development of videoprogramming aimed at middle-aged and older adults and sold to cable TV stations. To date twelve cable companies have stated their intention to purchase quality older adult programming. These companies perceive the market currently lacking in such quality programming. Evening Star Productions of Ohio plans to produce this programming, geared to topics of interest expressed by the elderly and formatted to enhance learning/functioning among older viewers. Qualitative discussion groups and quantitative mall intercept research will be conducted to elicit from older viewers unmet needs in cable programming, topics perceived as most beneficial to them, and format they consider to be most informative and entertaining.