VIDEO PROGRAMMING AND FORMATS TO ENHANCE OLDER ADULT FUN

描述(作者摘要)：市场潜力存在于 针对中老年人的视频节目开发 卖给有线电视台。有线电视公司和辛迪加已经 表示有兴趣购买高质量的老年人节目，因为他们 感觉到对它的强烈需求。俄亥俄州夜星制作公司计划 制作适合老年人表达的主题和主题的节目 对格式感兴趣，以增强学习和功能。四个24小时 分钟试点节目将在选定的城市制作和播出。 将进行项目开发和研究，以确保项目 信息量大，娱乐性强，精神振奋人心，支持独立， 提供积极的学习环境，增强自尊和生活 满足感。试点方案的设计是基于当前的老年学 研究原则和实践。对飞行员的广泛评估将 以确保商业上的成功，研究内容包括 无论是影院测试还是直播测试。

DESCRIPTION (Author's Abstract): Market potential exists for the development of video programming aimed at middle aged and older adults to be sold to cable TV stations. Cable companies and syndicators have expressed interest in purchasing quality older adult programming since they perceive a strong demand for it. Evening Star Productions of Ohio plans to produce shows geared to topics and themes older adults have expressed interest in the formatting to enhance learning and functioning. Four 24 minute pilot programs will be produced and aired in selected cities. Program development and research will be conducted to ensure the programs are informative, entertaining, mentally stimulating, support independence, provide a positive learning situation and increase self-esteem and life satisfaction. The pilot programs design is based on current gerontological research principals and practice. Extensive evaluation of the pilots will be carried out to ensure commercial success with research consisting of both theatre and on-air testing.