Midlife Video Programming for Students and Professionals

描述（由申请人提供）：老龄化领域的教育工作者报告缺乏关于中年的多媒体。他们表达了对快速增长的中年成年人所面临的特定话题的视频的渴望。对中年的新研究表明，在中年做出的生活方式的选择决定了老年的健康和活力（Rowe和Kahn， 1998）。Creative Action Inc.计划开发、制作和销售一系列创新的视频和课程指南，面向在学院/大学和专业环境中教授中年知识的教育工作者和专业人士。这些视频将结合前沿研究，描绘中年人面临的关键问题和问题的解决方案。建议的产品旨在增加中年知识，并装备现在和未来的专业人士，为他们的客户/患者提供信息和潜在的解决方案。在第一阶段，一个由中年专家组成的小组将选择三个主题发展成故事板，并由重点小组的教育工作者和专业人员进行评估。一个主题将被开发成一个原型视频，将在课堂和机构设置中测试参与度、信息、相关性、有用性和同理心的激发。第一阶段的研究结果将指导第二阶段的产品改进和其他视频的开发。第二阶段的研究将导致视频的改进和第三阶段商业化的其他视频的开发。

DESCRIPTION (provided by applicant): Educators in the field of aging report a lack of multimedia on midlife. They express a desire for videos on select topics faced by the rapidly growing numbers of midlife adults. New research on midlife reveals that lifestyle choices made in the middle years determine health and vitality in old age (Rowe and Kahn, 1998). Creative Action Inc. plans to develop, produce, and market an innovative series of videos and lesson guides to educators and professionals who teach about midlife in college/university and professional settings. The videos will incorporate cutting edge research to portray key issues and solutions to problems confronting people in their middle years. The proposed product is designed to increase knowledge of midlife as well as to equip current and future professionals to provide information and potential solutions to their clients/patients. During Phase I, a panel of midlife experts will select three topics to be developed into storyboards that will be evaluated by educators and professionals in focus groups. One topic will be developed into a prototype video, which will be tested in classroom and agency settings for engagement, information, relevancy, usefulness, and elicitation of empathy. Results of Phase I research will guide product refinement and the development of additional videos in Phase II. Phase II research will lead to video refinements and development of additional videos for Phase III commercialization.