TobaccoTactics.org: a dynamic model of knowledge exchange to help academic research inform public health policy

TobaccoTactics.org：知识交流的动态模型，帮助学术研究为公共卫生政策提供信息

• 批准号: ES/L00206X/1
• 负责人: Anna Gilmore
• 金额: $ 12.58万
• 依托单位: University of Bath
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2013
• 资助国家: 英国
• 起止时间: 2013 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=ES%2FL00206X%2F1
• 关键词: TobaccoTactics.org; dynamic; model; knowledge; exchange

For the past two years, in line with recommendations in WHO's Framework Convention on Tobacco Control, the Tobacco Control Research Group (TCRG) at the University of Bath has been developing and applying a framework for monitoring the activities of the tobacco industry and its allies and their influence on UK health policy. In June 2012, the TCRG launched an innovative on line resource called TobaccoTactics. Using the same software as Wikipedia, TobaccoTactics provides timely up-to-date information on the tobacco industry and those working with it, sometimes covertly, and details their lobbying strategies and tactics. The initial reception TobaccoTactics has received has been very positive. The number or hits the website has received has grown steadily. The research findings outlined on TobaccoTactics have been presented in different media and policy environments. These include a number of stories in the mainstream press, news articles in academic journals, presentations in the House of Commons and letters to newspapers. Collectively these efforts have, inter alinea, helped to reveal industry tactics and industry affiliated individuals and organisations seeking to undermine tobacco control policy to a wider audience than would have been reached via traditional academic outputs. For this, we have received praise across the public health community, including from WHO and Action on Smoking and Health (ASH) who have both used TobaccoTactics.The enthusiastic reception for TobaccoTactics has encouraged us to develop it further as a tool for disseminating findings from our extensive research on tobacco industry conduct. We believe TobaccoTactics can serve four main purposes. It will enable us to systematically store and retrieve our preliminary research findings in a way which enables us, over time, to analyse these initial findings in more depth to produce traditional academic papers. Simultaneously TobaccoTactics makes our preliminary findings publicly available so that they can contribute to important policy debates in a timely manner. Once our academic papers are published, it can serve as a means of disseminating their findings to a large audience. Finally, TobaccoTactics enables us to compile research findings in a way that is useful to policy-makers in a format which is not easily achieved via academic publications. For example, we compile in-depth profiles on individuals and organisations that feature in public health policy debates, identifying their links and funding sources. As such, TobaccoTactics represents a new model of academic research dissemination. It specifically addresses a problem encountered in our research: that the policy process moves more quickly than the research and publication process. We now want to develop TobaccoTactics as an innovative way to disseminate contemporary research on tobacco industry conduct, ensuring it becomes the "go-to" website for those seeking information on the tobacco industry. We want to increase the number of users and ensure that the pages with high relevance to policy makers receive greater traffic than they do at present. To achieve this end, we engaged a knowledge exchange expert to develop a detailed dissemination plan which is now ready to be operationalised. Building alliances with key individuals both in the UK and abroad is at the core of this plan, as is liaising with a large variety of stakeholders in public health policy, as well as using social media such as Twitter, blogging and newsletter updates. With the UK Government's public consultation on plain packaging of cigarettes having recently closed and with the EU currently revising one of its key pieces of tobacco control legislation, the next two years are likely to see intense industry activity. This makes the project extremely timely.

在过去两年中，根据世卫组织《烟草控制框架公约》的建议，巴斯大学烟草控制研究小组（TCRG）一直在制定和应用一个框架，以监测烟草业及其盟友的活动及其对英国卫生政策的影响。2012年6月，TCRG推出了一个名为TobaccoTactics的创新在线资源。使用与维基百科相同的软件，TobaccoTactics及时提供有关烟草行业及其工作人员的最新信息，有时是秘密的，并详细介绍了他们的游说策略和战术。TobaccoTactics最初收到的反响非常积极。该网站的点击量稳步增长。烟草策略概述的研究结果已经在不同的媒体和政策环境中提出。其中包括主流媒体的一些报道、学术期刊的新闻文章、下议院的演讲和给报纸的信件。总的来说，这些努力，除其他外，有助于揭示行业策略和行业附属个人和组织寻求破坏烟草控制政策，以更广泛的受众比通过传统的学术成果。为此，我们得到了公共卫生界的赞扬，包括世卫组织和吸烟与健康行动组织（ASH），他们都使用了TobaccoTactics。TobaccoTactics受到的热烈欢迎鼓励我们进一步开发它，作为传播我们对烟草行业行为进行广泛研究的结果的工具。我们认为烟草策略可以达到四个主要目的。它将使我们能够系统地存储和检索我们的初步研究结果，使我们能够随着时间的推移更深入地分析这些初步研究结果，以编写传统的学术论文。与此同时，TobaccoTactics将我们的初步研究结果公之于众，以便及时为重要的政策辩论做出贡献。一旦我们的学术论文发表，它可以作为一种手段，传播他们的研究结果给广大观众。最后，TobaccoTactics使我们能够以一种对政策制定者有用的方式汇编研究结果，这种方式通过学术出版物不易实现。例如，我们汇编了关于公共卫生政策辩论中的个人和组织的深入资料，确定了他们的联系和资金来源。因此，TobaccoTactics代表了学术研究传播的新模式。它具体解决了我们研究中遇到的一个问题：政策过程比研究和出版过程更快。我们现在希望将TobaccoTactics作为传播当代烟草行业行为研究的一种创新方式，确保它成为那些寻求烟草行业信息的人的“首选”网站。我们希望增加用户数量，并确保与决策者高度相关的页面获得比目前更大的流量。为此，我们聘请了一名知识交流专家制定详细的传播计划，该计划现已准备就绪。与英国和国外的关键人物建立联盟是该计划的核心，与公共卫生政策的各种利益相关者联络，以及使用Twitter，博客和时事通讯更新等社交媒体。随着英国政府对香烟普通包装的公众咨询最近结束，以及欧盟目前正在修订其烟草控制立法的一个关键部分，未来两年可能会看到激烈的行业活动。这使得该项目非常及时。

项目成果

You're the target: New Global Marlboro campaign found to target teens

你就是目标：新的全球万宝路广告活动以青少年为目标

• 发表时间: 2014
• 作者: Campaign For Tobacco Free Kids

A Quiet Word: Lobbying, Crony Capitalism and Broken Politics in Britain

悄悄话：英国的游说、裙带资本主义和破碎的政治

• 发表时间: 2014
• 作者: Cave Tamasin

BBC must ensure commentators' tobacco industry links are made public.

BBC 必须确保评论员与烟草业的联系被公开。

• DOI: 10.1016/s0140-6736(14)60480-3
• 发表时间: 2014
• 期刊: Lancet (London, England)
• 作者: Gilmore AB