Making Climate Social: Contributors, Content, Connections and Contexts in Social Media Climate Change Communication

使气候社会化：社交媒体气候变化传播的贡献者、内容、联系和背景

• 批准号: ES/N002016/1
• 负责人: Warren Pearce
• 金额: $ 27.54万
• 依托单位: University of Sheffield
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2016
• 资助国家: 英国
• 起止时间: 2016 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=ES%2FN002016%2F1
• 关键词: Making; Climate; Social; Contributors; Content

Social media is a transformative digital technology, collapsing the "six degrees of separation" which have previously characterised many social networks, and breaking down many of the barriers to individuals communicating with each other. Some commentators suggest that this is having profound effects across society, that social media has revolutionised the communication of controversial public issues such as climate change, and that this has significantly increased the volume and variety of scientists, politicians, journalists, non-governmental organisations, think tanks and members of the public in contact with each other. For example, in 2012 over 4000 tweets about climate change were sent every day. Social media communication can act as a trusted source of public information about climate change, foster public participation in climate science, be a campaigning tool and trigger polarising events with far-reaching effects (e.g. Climategate). However, despite these broad changes in the communication environment, we lack a detailed understanding of the characteristics of social media climate change communications, the wider contexts for these communications, and what the social media revolution means for the relationship between science, politics and publics. Using an innovative interdisciplinary methodological approach that combines social media big data analysis with fine grained ethnographic description, this project aims to: 1) discover the key contributors to social media climate change communication, the content they discuss, and how these change over time and space; 2) locate the connections between contributors, explore how social media usage is influenced by personal, professional and intellectual backgrounds, and how these influences vary over time and space; 3) identify the opportunities and challenges presented by social media for future public discussions of climate change. In this way, Making Climate Social will establish the contributors, content, connections and contexts which make up social media climate change communications, how these change over time and space, and what they mean for future public discussions of the science and politics of climate change. The Met Office is a project partner, hosting a knowledge exchange visit by the PI, where he will interact with key climate scientists, the Communications Team and Customer Centre and give a seminar to research staff in both climate and weather research. The PI will also meet regularly with the Met Office, Department for Energy and Climate Change and the cross-sector project Advisory Board to ensure that research findings reach and affect relevant audiences: i) academic audiences in science and technology studies, climate change communication and social media researchers; ii) publics interested in climate change and/or social media usage; iii) government, scientific organisations and universities with responsibility for supporting social media usage by climate change researchers. The project will achieve this through: i) high-quality research articles published in leading journals across a range of specialist academic journals; ii) a dedicated project blog, Twitter account @MakCliSoc, and series of Guardian blogposts to build awareness with, and disseminate findings to, a broad range of stakeholders and publics; iii) the Climate Change Social Radar: an innovative and interactive collaboration with digital developers to provide an engaging web interface through which to explore project data and reflect on broader ethical issues of social media; iv) succinct policy briefings tailored for key stakeholders and written in plain English.The long term goal of this project is to make Making Climate Social a trusted source of information that tracks the dynamics of social media climate change communications, providing a counterpart to the Media and Climate Change Observatory (Colorado) which focuses on traditional media coverage of climate change.

社交媒体是一种变革性的数字技术，它打破了以前许多社交网络所特有的“六度分离”，并打破了许多个人相互沟通的障碍。一些评论家认为，这对整个社会产生了深远的影响，社交媒体已经彻底改变了气候变化等有争议的公共问题的沟通，这大大增加了科学家，政治家，记者，非政府组织，智库和公众成员相互接触的数量和种类。例如，2012年，每天有超过4000条关于气候变化的推文被发送。社交媒体传播可以作为气候变化公共信息的可靠来源，促进公众参与气候科学，成为一种宣传工具，并引发具有深远影响的两极分化事件（如气候门）。然而，尽管这些广泛的变化在通信环境中，我们缺乏详细的了解社交媒体气候变化通信的特点，这些通信的更广泛的背景下，以及社交媒体革命意味着科学，政治和公众之间的关系。该项目采用创新的跨学科方法，将社交媒体大数据分析与精细的民族志描述相结合，旨在：1）发现社交媒体气候变化传播的关键贡献者，他们讨论的内容，以及这些内容如何随时间和空间而变化; 2）找出贡献者之间的联系，探索社交媒体的使用如何受到个人，专业和知识背景的影响，以及这些影响如何随时间和空间而变化; 3）确定社交媒体为未来公众讨论气候变化带来的机遇和挑战。通过这种方式，使气候社会化将建立构成社交媒体气候变化通信的贡献者，内容，联系和背景，这些如何随时间和空间而变化，以及它们对未来气候变化科学和政治的公众讨论意味着什么。英国气象局是一个项目合作伙伴，主办了一个知识交流访问的PI，在那里他将与主要的气候科学家，通信团队和客户中心互动，并给研究人员在气候和天气研究的研讨会。主要研究者还将定期与气象局、能源和气候变化部以及跨部门项目咨询委员会举行会议，以确保研究成果能够接触并影响相关受众：i）科学和技术研究、气候变化传播和社交媒体研究人员的学术受众; ii）对气候变化和/或社交媒体使用感兴趣的公众;政府、科学组织和大学，负责支持气候变化研究人员使用社交媒体。该项目将通过以下方式实现这一目标：i）在一系列专业学术期刊的领先期刊上发表高质量的研究文章; ii）一个专门的项目博客，Twitter帐户@MakCliSoc和一系列卫报博客文章，以提高认识，并向广泛的利益攸关方和公众传播研究结果; iii）气候变化社会雷达：与数字开发人员进行创新和互动合作，提供一个引人入胜的网络界面，通过该界面探索项目数据并反思社交媒体的更广泛道德问题; iv）第四条为主要利益相关者量身定制的简明政策简报，并以简单的英语撰写。该项目的长期目标是使气候社会化成为一个值得信赖的信息来源，跟踪社交媒体的动态气候变化通信，与媒体和气候变化观测站（科罗拉多）相对应，后者侧重于传统媒体对气候变化的报道。

项目成果

Koko the invisible gorilla: how algorithms shape issue exploration on YouTube

隐形大猩猩 Koko：算法如何塑造 YouTube 上的问题探索

• 发表时间: 2017
• 作者: Pearce W

"Participation" in climate change discourses around the COP23 - a cross-platform digital ethnography

“参与”围绕COP23的气候变化讨论——跨平台数字民族志

• 发表时间: 2018
• 作者: Ozkula, S.

COP21 and Koko the gorilla: how do YouTube and Twitter shape topical issue spaces?

COP21 和大猩猩 Koko：YouTube 和 Twitter 如何塑造话题空间？

• 发表时间: 2016
• 作者: Pearce W

Disrupted by social media: endogenous bottom-up social change in civil society organizations

社交媒体的干扰：民间社会组织内生的自下而上的社会变革

• 发表时间: 2018
• 作者: Ozkula, S.

A Reply to Cook and Oreskes on Climate Science Consensus Messaging

对库克和奥雷斯克斯关于气候科学共识消息的回复

• DOI: 10.1080/17524032.2017.1392109
• 发表时间: 2017
• 期刊: Environmental Communication
• 作者: Pearce W