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Virtual reality Experiment to study the Role of social Conformity in the acceptance of Autonomous vehicles

虚拟现实实验研究社会整合在接受自动驾驶汽车中的作用

基本信息

批准号：
ES/S006885/1
负责人：
Elisabetta Cherchi
金额：
$ 83.41万
依托单位：
Newcastle University
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2019
资助国家：
英国
起止时间：
2019 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=ES%2FS006885%2F1
关键词：
Virtual reality Experiment study Role

项目摘要

Context. Many governments worldwide are introducing new plans to promote and anticipate the recent rapid development of automation. In this international scenario, the UK is playing a leading role. As stated by John Hayes MP "The UK is increasingly seen as one of the best places in the world for connected and autonomous vehicles" (Cohen et al., 2017). The economic and societal benefits of autonomous vehicles are foreseen to be enormous (up to Euros 17tn to GDP). But, these benefits could be jeopardised if users fail to adopt the technology. The recent scoping study (Cohen et al., 2017) commissioned by the Department for Transport, clearly highlights that "it is impossible to say whether full automation will happen (ostensibly a technical question) without asking at the same time whether there would be a substantial consumer interest in purchasing/using such products and whether widespread deployment would be societally acceptable. Hence, almost all useful questions about AVs have at least a social or behavioural component." In response to this urgent need, the project aims to take advantage of virtual reality technologies, which have made significant progress in the last decade in computer games, to use them in a scientific context to understand and then model users' acceptance of Fully Autonomous Vehicles (FAVs). The project aims to understand what are the conditions under which citizens will accept to move (live, work etc.) in an urban environment where traffic will include FAVs or it will be formed only of FAVs and use them as a public transport system.In order to achieve the research overall aim, the project set the following specific objectives:- Understand to which extent the acceptance of FAVS is affected by how much familiar we can get with this highly technological and innovative product and by what other people around us (people we know but also people that we do not know) think about and how they behave with respect to FAVs. - Develop a new method for studying acceptance of innovative products, which includes a method to collect the information from customers and a method to analyse this data that can be used then to take policy and industrial decisions that affect every day citizens' life.- Test the benefit of the experiment created to be used across the population to help people (in particular specific categories like older people) to live in and adapt to the forthcoming new technological urban environments.Potential applications and benefits. This research will add extensive value to the critical discussions about adoption and diffusion of FAVs and about the policy incentives that should be given to foster the market. The results from this research will have Social, Economic, Industrial and Academic impacts. The results from this research will allow the quantification of the economic and societal benefits of FAVs with the important potential benefit of reducing the risks associated with the current huge investments that governments (in the UK and worldwide) are currently making on AVs deployment. These results from this project will also guide local and national governments to develop policies that can facilitate the sustainable, rapid, and least-disruptive growth of these technologies and services, investing public money in a more cost-effective way. The usability of Virtual Reality environment to social contexts will open opportunities for new applications. The application of the VR environment created can potentially be extended to study cases of autism where VR experiments have already proved to provide significant benefits.

上下文世界各地的许多政府都在推出新的计划，以促进和预测自动化最近的快速发展。在这一国际格局中，英国发挥着主导作用。正如John Hayes议员所说，“英国越来越被视为世界上互联和自动驾驶汽车最好的地方之一”（Cohen et al.，2017年）。预计自动驾驶汽车的经济和社会效益将是巨大的（高达17万亿欧元的GDP）。但是，如果用户不采用这项技术，这些好处可能会受到损害。最近的范围研究（Cohen等人，2017年），明确强调“不可能说完全自动化是否会发生（表面上是一个技术问题），而不同时询问是否会有大量消费者对购买/使用此类产品感兴趣，以及广泛部署是否会被社会接受。因此，几乎所有关于自动驾驶汽车的有用问题都至少有一个社会或行为组成部分。为了满足这一迫切需求，该项目旨在利用虚拟现实技术，在过去十年中在计算机游戏中取得了重大进展，将其用于科学背景下，以了解并模拟用户对全自动驾驶汽车（FAV）的接受程度。该项目的目的是了解公民在何种条件下愿意迁移（生活、工作等）。为了实现研究的总体目标，该项目设定了以下具体目标：-了解FAVS的接受程度在多大程度上受到我们对这种高科技和创新产品的熟悉程度以及我们周围的其他人（我们认识的人以及我们不认识的人）对FAVS的看法和行为的影响。- 开发一种新的方法来研究创新产品的接受程度，其中包括一种从客户那里收集信息的方法，以及一种分析这些数据的方法，这些数据可以用于制定影响公民日常生活的政策和行业决策。测试该实验的益处，该实验旨在帮助人们（特别是老年人等特定类别的人）生活在即将到来的新技术城市环境中并适应这些环境。潜在的应用和益处。这项研究将为关于FAV的采用和传播以及为培育市场而应给予的政策激励的关键讨论增加广泛的价值。这项研究的结果将产生社会，经济，工业和学术影响。这项研究的结果将允许量化FAV的经济和社会效益，其重要的潜在好处是减少与政府（英国和世界各地）目前对AV部署的巨额投资相关的风险。该项目的成果还将指导地方和国家政府制定政策，促进这些技术和服务的可持续、快速和最小破坏性增长，以更具成本效益的方式投资公共资金。虚拟现实环境对社会环境的可用性将为新的应用开辟机会。创建的VR环境的应用可以扩展到研究自闭症病例，其中VR实验已经证明提供了显着的好处。